The home of innovation
The New Product Showcase is the home of innovation, ingenuity and genuine excitement, your first stop to see the newest launches in pet and aquatics before anyone else in the world.
Every product here launched to the trade since 1st October 2025. No old stock, no relabels, just the genuinely new products. Find something you love, then head straight to the show floor and track down the brand behind it.
Want to stock the next big thing before your competitors even know it exists? Start here. The New Product Award winners are announced during the show, so keep an eye out for the products the judges rate highest too.
This is where the newest ideas in pet and aquatics get their first ever showing.
Winners will be announced at the PATS Exhibitor Drinks Reception, on Sunday 27th September 2026.
Sponsored by
With Media Partner
12 Awards Categories:
| New Cat Accessories & Toys |
New Dog Food Products Sponsored by:
|
New Small Animal & Bird Products |
New Dog Accessories & Toys Sponsored by:  |
New Grooming Products | New Aquatic Outdoor Product |
| New Cat Food Products | New Dog Harnesses, Leads & Dog Wear |
New Dog Treat Products Sponsored by:
|
New Aquatic Indoor Products |
New Pet Care Products Sponsored by:
|
New Reptile Product |
PATS 2026 New Product Showcase and Awards Submissions
-
- Information
- New Dog Treat Products
- Waita Pets I50
100% Natural Christmas Bauble Freeze Dried Macarons
Made with 90% Duck; No Gluten/Grain/Starch Added; Enriched with Goat Milk -
- Information
- New Dog Treat Products
- Waita Pets I50
100% Natural Freeze Dried Christmas Advent Calendar for Dogs & Cats
Made with 7 different treats including 1 lollipop -
- Information
- New Dog Treat Products
- Waita Pets I50
100% Natural Freeze Dried Christmas Crackers for Dogs & Cats
Each cracker contains 2 single-protein duck lollipops -
- Information
- New Dog Treat Products
- Waita Pets I50
100% Natural Freeze Dried Lollipops for Dogs & Cats
Single-protein lollipops available in Duck and Chicken, and 5 different flavours -
- Information
- New Dog Treat Products
- Waita Pets I50
100% Natural Freeze Dried Mini Training Cubes
Made with 100% meat only; 0.5cm mini size; Available in 4 proteins -
- Information
- New Dog Accessories & Toys
- Barney & Paws Ltd NS20
2-in-1 cool & settle satchel
Self cooling, settle travel mat that transforms into a stylish satchel. -
- Information
- New Aquatic Indoor Products
- AquaPrint T36
3D Reefing Dosing Containers
Chemically resistant glass 2 or 4 core dosing containers -
- Information
- New Dog Food Products
- Mackle Petfoods L2
Adult Poultry Selection in Herb Gravy - Grain & Gluten Free Dog Food | 100g Pouches x 40
Convenient grain-free poultry meals in easy-serve pouches for dogs. -
- Information
- New Dog Treat Products
- Canine Creations Barkery NS56
Advent Calendar
Canine Creations, handmade and natural advent calendar -
- Information
- New Dog Accessories & Toys
- Tug-E-Nuff C62
Aero-Tug
The flying toy that turns every retrieve into rewarding tug fun. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Dog Circle NS6
Air harness XL
It features a breathable design and adjustable straps. It's perfect for dogs -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Ruff and Tumble Dog Company Ltd D32
All Terrain Dog Collar & Lead
Built to handle sand, salt, rain, sun, and everything in between! -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Storeys & Tails D28
All Weather Head Collar
Waterproof head collar, designed for comfortable figure-of-eight control -
- Information
- New Pet Care Products
- ab7 Santé K58
Alzoo Cat Litter Odour Remover Spray
Microbiological spray that neutralises litter box odours at source -
- Information
- New Pet Care Products
- ab7 Santé K58
Alzoo Flea & Tick Spray with Eco Refill
Insecticide-free spray with proven mechanical action against common parasites -
- Information
- New Pet Care Products
- ab7 Santé K58
Alzoo Skincare collar
Collar with continuous release of ceramides and omega-6 for skin barrier support -
- Information
- New Pet Care Products
- The Nutriment Company E40
Aniforte Joint Tablets with MSM (150 tabs)
Natural joint tablets with green-lipped mussel, MSM & collagen for dogs. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
ANIGENE Home Range
Trusted professional cleaning, now for pet owners. -
- Information
- New Dog Accessories & Toys
- Pedigree Wholesale K10
Animal Instincts Teal Tails
A trio of distinctive plush dog toys designed with dogs in mind -
- Information
- New Pet Care Products
- Animology D72
Animology Collar & Harness Spray 150ml
An anti-bacterial spray to safely sanitise leads, collars and harnesses. -
- Information
- New Pet Care Products
- Animology D72
Animology First Aid Spray For Dogs 150ml
An antiseptic first aid spray to help keep skin abrasions clean and protected. -
- Information
- New Pet Care Products
- Animology D72
Animology Flea & Tick Bites Spray 150ml
An antiseptic spray to help soothe insect bites and relieve irritated skin. -
- Information
- New Grooming Products
- Animology D72
Animology Groomer First Aid Spray 150ml
An antibacterial spray for cuts and nicks to groomers hands and fingers. -
- Information
- New Pet Care Products
- Animology D72
Animology Hot Spots Spray 150ml
An antiseptic spray to soothe and protect hot spots and promote healing. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- BullyBillows Ltd O12
Anti Pull Hurricane Harness Lighter | With Handle - Lavender X Ube
Lightweight, durable harness delivering comfort, control, safety and versatility -
- Information
- New Aquatic Indoor Products
- ALF T35
AQUAEL MULTIKANI 1000
The Multikani 1000 reliable filtration that can expand as your aquarium grows -
- Information
- New Cat Food Products
- James and Steel Ltd R10
Bam! Catnip Puffies
Irresistibly tasty puffed treats infused with premium Bam! Canadian catnip -
- Information
- New Dog Harnesses, Leads & Dog Wear
- LOU AND CO. NS54
Bamboo Towel DOG SNOOD
A smarter way to tackle moisture and protect sensitive ears -
- Information
- New Dog Accessories & Toys
- The Buffalo Co. H10
BamBu Bowls
The Ultimate eco friendly bowl -
- Information
- New Grooming Products
- The Pawfume Shop® P71
Barkarat
A luxurious, long-lasting amber woody scent for a premium grooming finish. -
- Information
- New Grooming Products
- Barkin & Meowson H62
Barkin & Meowson 2 in 1 Shampoo & Conditioner Hydrating Care for Dogs & Cats
Enriched with Argan oil, Niacinamide(Vit B3), Hydrolysed Keratin & Silk Protein -
- Information
- New Grooming Products
- Barkin & Meowson H62
Barkin & Meowson Brightening Shampoo for White & Light Coats
Enriched with Vitamin C, B3 (Niacinamide), Argan Oil, Hydrolysed Silk & Keratin -
- Information
- New Grooming Products
- Barkin & Meowson H62
Barkin & Meowson Detangling Spray for Dogs & Cats
Lightweight, non-greasy Detangle Spray enriched with Hyaluronic Acid & Panthenol -
- Information
- New Pet Care Products
- Barkin & Meowson H62
Barkin & Meowson MedExpert Soothing Chlorhexidine Shampoo for Dogs & Cats
Helps reduce discomfort, irritation & hot spots. With added Pre & Pro Biotics. -
- Information
- New Cat Accessories & Toys
- Barkin & Meowson H62
Barkin & Meowson Urine Destroyer with Oxy Technology
Active Oxy Formula cleans urine & pet messes. Neutralising odour at the source -
- Information
- New Pet Care Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Baskerville ULTRA Muzzle, Pink, Green & Blue
Three new Ultra Muzzle colours, because colour changes muzzle perception. -
- Information
- New Dog Accessories & Toys
- Baxta & Binx/Bestpets G40
Baxtas Runlow Poop Bags
The Poop Bag With The Built In Running Low Indicator -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Be Wild
Exotic Protein Treats in Soft & Chewy and Crunchy Sticks -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Beard and Tear Stain Facewash
A gentle, naturally derived, sulphate-free foaming cleanser for dogs. -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Litter Liners
Extra thick cat litter liners with drawstrings for hygienic, convenient cleanup -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Poop Bags Lavender and Cedarwood Scented
Same great big, strong, leakproof bags, now in lavender and cedarwood scent -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Training Pads
Super-fast absorbing puppy pads with liquid lock tech and a unique print design -
- Information
- New Dog Treat Products
- Naturaw K50
Beef Roast Dinner Topper
Top your bowl with natural tastiness! British meat & functional whole foods -
- Information
- New Dog Food Products
- Bella + Duke I20
Bella + Duke Complete Working Dog Meatballs
Nutritionally formulated, complete meatballs. For quick defrost + easy portions -
- Information
- New Cat Food Products
- ONE 2 Retail Ltd NS18
BellaCana Creamy Cat & Kitten Lickable Treats
60 Lickable Delights MIX Box - Tuna | Salmon | Chicken - Low Fat & High Protein -
- Information
- New Pet Care Products
- ONE 2 Retail Ltd NS18
BellaCana POO Bags for Cats and Dogs
36 Rolls - 540 Bags | POO Bags for Cats and Dogs - Biodegradable & Plant-based -
- Information
- New Dog Treat Products
- Benyfit Natural N35
Benyfit Natural Freeze Dried Raw Dog Treats
Single protein freeze-dried nutritious treats, available in chicken, beef & pork -
- Information
- New Dog Food Products
- Benyfit Natural N35
Benyfit Natural Freeze Dried Raw Working Dog Food
The finest freeze-dried nutrition with 92% single protein & 8% veg & superfoods -
- Information
- New Dog Treat Products
- Benyfit Natural N35
Benyfit Natural Ice Cream for Dogs
Natural, grain-free ice cream for dogs, the perfect treat to cool down in summer -
- Information
- New Dog Accessories & Toys
- BetterBone by Blue Standard Inc. at Happy Pet Products D50
BetterBone GO Plant-Based Dog Chew Toy
BetterBone GO reinvents play with plant-based materials, dental-enrichment textures, splinter-resist... -
- Information
- New Aquatic Outdoor Product
- sera Group T30
Blagdon Aquagarden Raised Fish Ponds
Complete kit, easy assemble raised fish ponds with filtration and fountains -
- Information
- New Dog Treat Products
- Karnlea B18
Blood Buds Cold Pressed Functional Training Treats for Dogs
Unique, innovative cold pressed venison blood training treats with Benefits -
- Information
- New Pet Care Products
- Pets Choice K40
Bob Martin Cat Lickable Supplements
A range for Vitality, Mobility, Anxiety & Coat Care, pet nutritionist approved -
- Information
- New Pet Care Products
- Pets Choice K40
Bob Martin Dog Soft Chew Supplements
A range for Joints, Calming, Senior & Digestive -
- Information
- New Dog Accessories & Toys
- Tug-E-Nuff C62
BOB: The 3-in-1 Dog Dummy
The ultimate fetch dummy for tug-loving, water-loving adventure dogs everywhere. -
- Information
- New Dog Accessories & Toys
- Fidelis Dog / Booster E32
Booster® Enrichment Toy Range
Healthy, natural enrichment for dogs through licking, chewing, filling and play -
- Information
- New Dog Accessories & Toys
- Fidelis Dog / Booster E32
Booster® Pop Refill Treats
Booster® Pops are made from 100% Natural Ingredients - Fits Booster® Bone & Ball -
- Information
- New Dog Treat Products
- Axel's Elixir E35
Broth Bites
Delicious training treats created with love using our signature bone broth -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothies
Bone Broth: Revolutionized! High Protein Bone Broth Marrow Chews -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothsicles
Bone Broth Freezer Treats! - Available in Beef, Chicken & Pork -
- Information
- New Pet Care Products
- Buddycare O20
Buddycare Antiseptic Chlorhexidine Medicated Range
Targeted chlorhexidine care for cleaner, healthier skin and coats -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Black Dog Shampoo
Enhances colour, shine and vibrancy in dark-coloured dog coats -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Dog Leave-In Conditioner
No-rinse conditioner instantly softens, hydrates and detangles the coat -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Fast Dry Spray
Speeds coat drying time for faster, easier grooming routines -
- Information
- New Pet Care Products
- Buddycare O20
Buddycare Pet Wipes
Four targeted wipes for effortless everyday pet care and hygiene. -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Waterless Dry Dog Shampoo
No-rinse shampoo refreshes coats quickly between baths or grooming -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Blueberry Spa Pet Grooming Range
Infused with blueberry and colloidal oatmeal to gently cleanse and brighten -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Fragrance Free Glove Pet Wipes
Innovative glove wipes providing convenient, gentle and effective pet cleansing -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Pre, Post & Probiotic Grooming Range for Cats & Dogs
Gentle microbiome-friendly grooming to support healthy skin and coats -
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Bull Pizzles 50cm
Long lasting chew, rich in protein and aids dental health. (15 Per pack) -
- Information
- New Dog Food Products
- Calibra S56
Calibra EXPERT+ Sensitive & Gastro Support
Calibra EXPERT+. A modern approach to everyday pet nutrition. -
- Information
- New Dog Treat Products
- Calibra S56
Calibra Joy Dog Yummy Duck & Beef Treat 100g
Calibra Joy Dog Yummy...perfect for training, play, and rewarding. -
- Information
- New Dog Accessories & Toys
- EzyDog UK H18
Calm Elite Orthopaedic 2 in 1 Design Dog Bed
Calming orthopaedic dog bed with cooling gel memory foam and bolsters -
- Information
- New Dog Food Products
- Forthglade P33
Calming Dental Sticks For Dogs
Natural calming dental sticks that help reduce plaque and tartar. -
- Information
- New Pet Care Products
- CAN9 NS44
CAN9 - Daily Dog Supplement
One scoop of CAN9 delivers 18 active ingredients, supporting 9 functional areas. -
- Information
- New Dog Food Products
- Canagan I30
Canagan Bone Broth
Slow simmered bone broths. Organic bones & a few carrots gently simmered. -
- Information
- New Dog Food Products
- Canagan I30
Canagan Fresh
Home cooked style meals using fresh ingredients made with slow cooked bone broth -
- Information
- New Dog Food Products
- Canagan I30
Canagan Soft
Gently steamed semi-moist kibble. Softer, tastier, meatier. -
- Information
- New Pet Care Products
- Poorly Paws T66
CANINE FIRST AID CABINET
FIRST AID CABINETS DESIGNED FOR PUBLIC AND RETAIL USE WITH VETERINARY SUPPORT -
- Information
- New Dog Accessories & Toys
- Happy Pet Products D50
Capybara Latex Dog Toy Mystery Box
A retail-ready mystery box with on-trend squeaky capybaras a surprise every pick -
- Information
- New Pet Care Products
- PSH - Pet Skin Healthcare E69
Cat Care Line
Cat care: 2-in-1 & dry shampoo, fragrance, otic, paw & eye care -
- Information
- New Cat Accessories & Toys
- Cube Cre8 D64
Cat Hatch Bed
Furniture for you and your cat. Fun, modular, interlocking cubes -
- Information
- New Cat Accessories & Toys
- Cube Cre8 D64
Cat Pyramid
Furniture for you and your cat. Fun, modular, interlocking cubes -
- Information
- New Cat Accessories & Toys
- Simply2 Pet Products K70
Cat Recovery Front Leg Single Sleeve by Suitical
Breathable, targeted protection for wounds and skin conditions on front legs. -
- Information
- New Cat Accessories & Toys
- Chongqing Pet Union Biological Technology Co., Ltd. N54
Catnip Oil Bead Wobbler Cat Toy
Wobbler cat toy with slow-release catnip oil beads for multi-sensory play -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Trinkety Paws H22
Celestial waterproof Biothane Dog Collar & Lead Set
Navy - Celestial waterproof BioThane® Collar & Lead Set, handmade in the UK -
- Information
- New Pet Care Products
- Charlie The Vet Ltd 30/10/2025
Charlie The Vet Scoot Care
Vet-developed daily supplement supporting healthy anal glands and firm stools -
- Information
- New Dog Treat Products
- Durham Animal Feeds E20
Cheese Chompers
Tougher, tastier cheese chews designed for longer, happier dog chewing -
- Information
- New Cat Food Products
- TRIXIE Pet products UK G30
Cheese Spread
Tasty cheese cream snack with taurine to reward your cats -
- Information
- New Dog Accessories & Toys
- Dog Gone Smart E55
Chill Kuzzi Calming & Restorative Far Infrared lounger bed
FIR Bed reflects dog's energy back supporting calm and comfort while they rest. -
- Information
- New Dog Accessories & Toys
- Dog Gone Smart E55
Chill Kuzzi Calming & Restorative Far Infrared pet blanket
Blanket reflects dog's energy back supporting calm and comfort while they rest. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Chiller ® Cooling Coats for Dogs E70
CHILLER®️ COOLING BANDANA FOR DOGS
Wet it, wear it, stay cool, stay dry — evaporative cooling for dogs on the go. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- CHILLER®️ COOLING COATS FOR DOGS E70
CHILLER®️ COOLING COAT FOR DOGS
CHILLER®️ HIGH PERFORMANCE EVAPORATIVE COOLING COAT FOR DOGS. COOL…CALM…CHILLED -
- Information
- New Dog Accessories & Toys
- Brightkins F70
Circle 2-in-1 Slow Feeder Bowl & Lick Mat
Meet the Circle 2-in-1 Slow Feeder Bowl & Lick Mat, dogs sniff, solve and snack! -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Cleverpup Dog Walk and Train Sling back with collapsible travel bowl and treat pouch
Everything your dog needs, packed neatly for every adventure. -
- Information
- New Grooming Products
- Clipit Grooming M71
Clipit CalmEars Cleaner
Gentle botanical ear cleaner soothing irritation while supporting health -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Woolly Wolf P22
Cloudshell Rain Jacket
Waterproof (15,000 mm) lightweight dog rain jacket built for natural movement -
- Information
- New Dog Accessories & Toys
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Coachi Boomi Ball (4 sizes)
The iconic Boomer Ball reimagined, promoting natural chasing and herding. -
- Information
- New Cat Food Products
- Pet Fest Britannia D22
Cod fillets in tender jelly
Exclusive range of wet food with cod fillet. -
- Information
- New Dog Food Products
- Pero J10
Cold Pressed Insect Protein Recipe
A sustainable cold pressed recipe, available in white label -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Colloidal Silver Natural Shampoo
Fragrance-free, sulphate-free shampoo crafted from all-natural ingredients. -
- Information
- New Dog Food Products
- JR Pet Products G10
Complete Wellbeing Single Protein Freshly Prepared Dog Food
Freshly Prepared, Single Protein Food - Even the oils, fats and digest match! -
- Information
- New Dog Accessories & Toys
- Adios Plastic F26
Compostable Dog Poo Bags - Without Handles - 4 Rolls (48 Bags) - Battersea Edition
Certified compostable 10% of all sales donated to Batteresa dogs and cats home -
- Information
- New Dog Treat Products
- Miro & Makauri / Maks'Patch K62
Cookie
Lovingly handmade and 100% vegan -
- Information
- New Dog Accessories & Toys
- Dog Gone Smart E55
Cool N Toasty Cushion
Reversible all-season bed with warming and cooling technologies for comfort -
- Information
- New Dog Food Products
- Bene Meat Technologies a.s. N71
Coolty Meat: First Complete Cultivated Dog Food
First complete wet dog food containing cultivated meat supplied by BeneMeat. -
- Information
- New Cat Food Products
- This & That Canine Co. D1
Crack-Nip
Soft & Chewy Cat Treats Infused with Real Catnip! -
- Information
- New Cat Food Products
- Landguth Heimtiernahrung GmbH K26
Creamy Snacks in Spouted Pouches (Private Label)
Custom creamy cat & dog snack recipes in spouted pouches, ready for your brand. -
- Information
- New Pet Care Products
- The Paws Lab NS50
Daily Protection Spray
Helps protect pets from environmental microbes before and after walks. -
- Information
- New Grooming Products
- Every Dog Knows C70
Deep Clean Sheets Shampoo
Deep yet gentle cleansing, 100% vegan, compact, plastic-free, fully dissolvable -
- Information
- New Pet Care Products
- The Paws Lab NS50
Dental Care Wipes
Dual-textured finger wipes clean teeth and gums, supporting oral health. -
- Information
- New Pet Care Products
- Magic Pet UK Limited D63
Dental Pen
Deep‑clean teeth, easily remove tartar -
- Information
- New Pet Care Products
- Dorwest Herbs J50
Dental Powder for dogs & cats
Supports oral health for cleaner teeth and fresher breath every day. -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Cooked Sausage
Complete nutrition, no freezer required. Nutritious meals, ready in moments! -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Fresh Block 400g
Vitamin-rich, gentle fresh dog food made with tender meat and fresh vegetables. -
- Information
- New Dog Food Products
- WILD Pet Food A26
Digest 80:20 Cold-Pressed Dog Food
High-meat 80:20 nutrition with insect protein for digestive support. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
DIRTBAG Compostable Pet Poo Bags
Award winning home compostable poo bags in a convenient 8-roll box. -
- Information
- New Dog Food Products
- SUNWAY HARDWARE CO.,LTD Q46
DOG FOOD STORAGE BOX
TRADITIONAL ENAMEL FOOD STORAGE BOX -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Mountain Paws I77
Dog Raincoat
Waterproof, reflective dog raincoat with adjustable straps for a secure fit. -
- Information
- New Grooming Products
- Elements of Fragrance NS30
Dog Soap Sponge
Innovative UK-made 2-in-1 shampoo and grooming sponge for quick, easy dog baths -
- Information
- New Dog Harnesses, Leads & Dog Wear
- TRIXIE Pet products UK G30
Dog stroller for dogs up to 22 kg, with a removable basket and rain cover
Lightweight and foldable dog stroller with removable basket and weather protect -
- Information
- New Dog Treat Products
- Dog & Bond L53
Doggy Ice Cream Mix: Fresh Mint & Strawberry Bliss
Award-winning doggy ice cream mix, now in two new flavours. -
- Information
- New Cat Accessories & Toys
- Doodlebone H20
Doodlecat Collar, Lead and Harness
Stylish, safe, adventure-ready accessories helping every cat explore confidently -
- Information
- New Dog Food Products
- Dougie's Pets F42
Dougie's 80/20 Cold Pressed
80% meat and superfoods, minimally processed for genuinely premium nutrition -
- Information
- New Cat Food Products
- Dr.Zoo P2
Dr.Zoo Creamys for cats
Creamy functional treats for cats -
- Information
- New Dog Harnesses, Leads & Dog Wear
- FELL DOG A60
Drench Waterproof Jacket
A fully waterproof dog jacket, designed by an ex-Rab & Berghaus outdoor designer -
- Information
- New Dog Treat Products
- Snackpets D62
Dried Squid flattie
Dried squid skin, resulting in a brittle and crunchy natural treat -
- Information
- New Dog Treat Products
- Snackpets D62
Dried Squid plate
Dried squid mantle, resulting in a tough and chewy natural treat -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Dug Pog F50
Dug Tropic - Pog & Pull Harness
Tough style, 3 clip durable harness. Designed for dog dopamine dressing. -
- Information
- New Small Animal & Bird Products
- Supreme Petfoods B70
Early Years, Joint & Mobility, & Calm & Relax Care Supplements
Presenting early years, joint & mobility, and calm & relax together as a clear category solution -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Earth Animal No-Hide: Festive Feast
A festive feast of turkey, pumpkin & cranberry! -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Earth Animal No-Hide: Grilled Cheese
Cheesy, delicious and satisfyingly long-lasting! -
- Information
- New Cat Accessories & Toys
- Conpet Innovation Ltd O35
Empa 2 in 1 Cat Seat & tunnel
Softness，Flexibility，Quiet luxury -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Hunter Pet UK F66
ErgoMove Pro Harness
Redesigned for natural movement together with magnetic locking buckles -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Hunter Pet F66
ErgoMove Pro™ action Lead
Comfort, Control, Integrated shock absorbing - Maybe the perfect Lead -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Chamomile
Topped with Chamomile, its made with natural ingredients & great for foraging -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Marigold Twin Pack
Twin pack, topped with Marigold and bunny approved by Ronnie, Daisy & Willow! -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Nature Snacks Veg Patch Bites with Root Vegetables
High-fibre, grass-based treats with root vegetables, perfect for handfeeding. -
- Information
- New Dog Accessories & Toys
- Woofingdales Limited NS34
Explore Walking Bag
Stylish, hands-free dog walking bag with organised everyday functionality -
- Information
- New Small Animal & Bird Products
- Su- Bridge Pet Supplies I10
Extra Select Garden Feast Tub
A seed-free wild bird mix for year round feeding -
- Information
- New Pet Care Products
- Natural Vet Care T45
Firmapoo
This fast-acting digestive support syringe is designed to help stabilise gut balance and stool consi... -
- Information
- New Dog Treat Products
- Skippers Pet Products Ltd T50
Fish Skin Crisps
Baked and made from 100% fish skin. It's a satisfying crunch that dogs love -
- Information
- New Dog Food Products
- Fish4Pets C60
Fish4Dogs Cod Mousse Tin 90g
Cod Mousse made from 94% Icelandic cod, creating a light topper for dry food -
- Information
- New Dog Food Products
- Fish4Pets C60
Fish4Dogs Salmon Mousse Tin 90g
Salmon Mousse made with 99% Icelandic salmon, for an Omega-packed tasty topper -
- Information
- New Dog Treat Products
- Fish4Pets C60
Fish4Dogs Training Fish Sausages 7 Pieces/80g
Grain-free sausage made from white fish and potato, feed whole or in pieces. -
- Information
- New Dog Treat Products
- Fish4Pets C60
Fish4Dogs Training Fish Sausages Slices 80g
Grain-free sausage made from white fish and potato, sliced perfect for training -
- Information
- New Dog Treat Products
- Fish4Pets C60
Fish4Dogs Training White Fish Sausages 500g
Grain-free sausage made from white fish and potato, feed whole or in pieces. -
- Information
- New Dog Food Products
- Fish4Pets C60
Fish4Dogs Trout Mousse Tin 90g
Irresistible silky Omega-3 mousse packed with 99% Icelandic trout, ideal topper. -
- Information
- New Pet Care Products
- LitPet J56
Flexi Joint
Pharma-grade joint repair: clinically proven 50% better mobility in just 60 days -
- Information
- New Dog Accessories & Toys
- The Little Dog Laughed Q72
Folding Travel Bowl
Folding Travel Bowls - Available in Six vibrant colours. -
- Information
- New Cat Food Products
- Hipaws C20
Freeze-Dried Beef Liver
100% Beef Liver treats, rich in protein, iron, vitamins and essential taurine. -
- Information
- New Dog Treat Products
- Hipaws C20
Freeze-Dried Duck Breast Fillets
Single-ingredient, lean-protein source to support muscle maintenance & wellbeing -
- Information
- New Dog Treat Products
- Hipaws C20
Freeze-Dried Prawns
Single-ingredient seafood, rich in protein & astaxanthin for antioxidant defence -
- Information
- New Dog Treat Products
- Freeze Dry UK Ltd T46
Freezy Paws Freeze Dried Chicken Breast Treats 100g
100% human-grade freeze-dried treats -
- Information
- New Dog Food Products
- BASOK J16
FRESH COOKED DOG STEW
FRESH COOKED DOG STEW IN GLASS JAR -
- Information
- New Dog Food Products
- Landguth Heimtiernahrung GmbH K26
Fresh Frozen Dog Meals: New Recipes (Private Label)
New expanded range of gently cooked frozen fresh dog meals for private label. -
- Information
- New Small Animal & Bird Products
- Unipet International Ltd L16
FreshFlight Fresh Calci Grubs for Wild Birds
Fresh, protein-rich Calciworms, offered in an exciting new format that brings a fresh approach to wi... -
- Information
- New Dog Food Products
- Frozzys J12
Frozzys Frozen Yogurt – Festive Pack
Limited Edition Christmas Frozen Yogurt in Carob & Orange and Vanilla & Coconut. -
- Information
- New Dog Treat Products
- Frozzys J12
Frozzys Happy Gut Protein Bites
High-protein treats powered by pulses, with natural fibre to support digestion. -
- Information
- New Dog Treat Products
- Frozzys J12
Frozzys Happy Gut Yogurt Squeeze – Joint Care
Functional Chicken Yogurt Squeeze supporting joints, mobility and digestion. -
- Information
- New Dog Treat Products
- Frozzys J12
Frozzys Himalayan Yogurt Chews For Dogs
Market-first Himalayan yogurt chews in four flavours, with functional benefits. -
- Information
- New Dog Food Products
- Durham Animal Feeds E20
Fruit Medley
Moisture-rich fruit medley adding natural goodness, variety and daily hydration. -
- Information
- New Pet Care Products
- Dofu Cat Natural Care Care NS24
Furever Cling Sticky Wipes and Dry Mop System
Furever Cling sticky wipes stick to pet fur, hair and dust instantly -
- Information
- New Dog Treat Products
- Furmily L42
Furmily 100% Duck Fillets
100% premium duck fillets. Naturally high in protein, delicious and perfect for dogs -
- Information
- New Pet Care Products
- Henry Wag K16
Furresh
Fresh, effective pet cleaning for homes and cars. Less Eau de Pet. More Furresh -
- Information
- New Small Animal & Bird Products
- Donald Cooke C40
Garden Bites Small Animal Veggie Friends 9 Pack
Made from vegetable and timothy grass, gluten free. -
- Information
- New Dog Food Products
- We.pet I40
Gentle Kitchen - Fresh Salmon
Cooked at 72°, Gentle Kitchen recipes provide a balanced, irresistible meal -
- Information
- New Dog Food Products
- Landguth Heimtiernahrung GmbH K26
Gently Cooked Dog Food - Mono-PP Pouch (Private Label)
Certified recyclable mono-PP pouches with gently cooked fresh dog food menus. -
- Information
- New Dog Treat Products
- The Buffalo Co. H10
Gently Dently XL
XL Fresh Breath Dental Sticks -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Neerdog H70
GO-B-FLEXTRA Multifunctional Rope Lead
One truly multifunctional rope lead that adapts to every walk and situation. -
- Information
- New Pet Care Products
- Pedigree Wholesale K10
Goo-eez Eco-Friendly Scented Poo Bags with Disposable Dispenser
Goo-eez Throwaways, the next generation of poo-bags. No rip, no roll, no refill. -
- Information
- New Dog Food Products
- Burgess Pet Care B20
Green Pantry Fresh Dog Food Range
Freshly cooked dog food delivering homemade freshness in handy wet-meal for dogs -
- Information
- New Cat Accessories & Toys
- Bone Shaker PATS Pods
Healthy coat shampoo bar & Mucky mutt mit
Snap, pop and wash for a clean, nourished coat. No soggy bar or plastic bottle. -
- Information
- New Cat Food Products
- Optimise Connections - Hello Kitty & Garfield Pet Range A4
Hello Kitty
Hello Kitty Cat Food Range -
- Information
- New Small Animal & Bird Products
- Werner Tiernahrung K68
Henola Snack Balls
Tasty Snack Balls for back yards poultry. Available in four functional lines. -
- Information
- New Cat Food Products
- Assisi Pet Care R20
HiLife Cat Skin & Coat Care Lickable Treats - 5 Pack
-
- Information
- New Dog Food Products
- Durham Animal Feeds E20
Hilton Farm
Complete premium meals: meat, bone, offal, fruit-and-veg, supplements -
- Information
- New Cat Food Products
- Arvesta M60
HobbyFirst Feline
Feline. A refreshed cat food brand that’s ready to steal hearts (and shelves)! -
- Information
- New Dog Treat Products
- Assisi Pet Care R20
Hollings Pork & Black Pudding Bite-Size Gourmet Sausages - 70g
Butcher inspired air dried dog treats made with pork and black pudding -
- Information
- New Dog Accessories & Toys
- Woolly Wolf P22
Hydration Shoulder Bag
Recycled bag for dog owners with water bottle holder and detachable bowl -
- Information
- New Aquatic Indoor Products
- Hygger S18
Hygger AquaSense Aquarium Light
Integrated LED light shows real‑time water parameters -
- Information
- New Aquatic Indoor Products
- Hygger S18
Hygger Water Circulating Aquarium Heater
Uniform heating with water circulation for stable aquarium -
- Information
- New Pet Care Products
- Barkin Bistro J58
Immune Defence Superfood Blend
Freeze-dried goat's milk superfood with goat colostrum & functional mushrooms. -
- Information
- New Aquatic Indoor Products
- sera Group T30
Interpet Scape Kit Cube Aquariums 19, 32 ,50 Litres
Interpet Scaper Cube aquariums & 5 Stage filters. Available in 19L, 32L & 50L -
- Information
- New Dog Accessories & Toys
- LIKA G68
Island Trip Pet Car Safety Seat
Dual-restraint car safety seat that unzips into a plush home dog bed -
- Information
- New Pet Care Products
- Ivy & Duke A62
Ivy & Duke x Coolsoft Pet Cooling Mat
A cooling mat for pets that contains no gels and is instantly cool to the touch. -
- Information
- New Dog Treat Products
- Ivy Farm Technologies Ltd NS58
Ivy Farm Cultivated Wagyu
Nutritional, flavoursome and sustainable Cultivated Wagyu Beef Ingredient -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Rosewood Pet Products O30
Joules Heritage Dog Fleece (3 sizes)
Joules Heritage Dog Fleece combines country-chic styling with insulating warmth, harness access and... -
- Information
- New Dog Treat Products
- JR Pet Products G10
JR Ostrich Paste
A delicious single source Protein grain free paste - Ideal for hiding medicine -
- Information
- New Dog Food Products
- JR Pet Products G10
JR Premium+ Paste
A delicious Grain Free 98% meat paste with added prebiotic fibre for gut health -
- Information
- New Dog Food Products
- Forthglade P33
Juicy Pork Bone Broth Topper
Natural pork Bone broth topper with superfoods for flavour and vitality -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Karoo Wild African Antelope
Sustainably sourced South African antelope meat treats for dogs. -
- Information
- New Dog Treat Products
- Kelly and Companion Co., Ltd Q25
Kelly & Co's Freeze-Dried Carni-Bite Treats for Dogs
Carni-Bite: Single-Protein Freeze-Dried Treats with Real Meat in Every Bite. -
- Information
- New Dog Accessories & Toys
- Podium Pet Products E73
Kelpi Bone by Marine Kind
Eco-Friendly, Sustainable, 100% Natural, Plastic-Free Seaweed Dog Chew Toys -
- Information
- New Cat Accessories & Toys
- IGSM - DOOG & Cocojojo K20
KIWI WALKER RASTAMAN - CAT TOY
RASTAMAN Is A Balancing Interactive Toy For Cats -
-
- Information
- New Dog Food Products
- Kudo Cold Pressed Dog Food I76
KUDO Adriatic Fish Senior/Light Cold-Pressed Dog Food – 3kg
Senior / lower-activity recipe: 26% dehydrated fish, 10% fat. -
- Information
- New Dog Food Products
- Kudo Cold Pressed Dog Food L76
KUDO Chicken & Vegetables Adult All Breeds Cold-Pressed Dog Food – 12kg
All-breed adult recipe: 30% dehydrated chicken, 24% protein. -
- Information
- New Dog Food Products
- Kudo Cold Pressed Dog Food L76
KUDO Lamb & Rice Medium & Maxi Adult Cold-Pressed Dog Food – 3kg
Medium & large-breed adult recipe: lamb-led, with rice and natural fibres. -
- Information
- New Dog Food Products
- Kudo Cold Pressed Dog Food I76
KUDO Red Meat & Vegetables Mini Adult Cold-Pressed Dog Food – 3kg
Small-breed adult recipe: 32% dehydrated beef with lamb liver. -
- Information
- New Dog Food Products
- Kudo Cold Pressed Dog Food I76
KUDO Turkey & Duck Mini Junior Cold-Pressed Dog Food – 3kg
Small-breed puppy recipe: 34% dehydrated turkey & duck, 26% protein. -
- Information
- New Pet Care Products
- Leucillin Antiseptic Skincare F60
Leucillin 30ml x3 Pack
Travel Essential - Leucillin 30ml x3 Pack -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Bully Billows Ltd O12
Lighter Combat® Collar | With Handle & Secure Clip
Lightweight Combat® Collar built for exceptional strength, durability & controL -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Bully Billows Ltd O12
Lightweight Training Double Ended Lead | 2m Length
7-way training lead, 100g lighter, combining versatility, comfort and strength. -
- Information
- New Grooming Products
- Liqui Glove B63
Liqui Glove Pet Clean Glove
Dog Bath Glove with Built-In Sponge & Soap Dispenser -
- Information
- New Cat Accessories & Toys
- Litter Genie K71
LitterLocker by Litter Genie® Platinum Bin
A Stainless Steel Cat Litter Waste Disposal System -
- Information
- New Small Animal & Bird Products
- Mealberry J2
Little One/ RIO Christmas gift
A limited-edition festive treats for small mammals and birds -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Unique Dog Ltd NS42
London Tailoring - The Barrister Coat for Pets
Classic British tailoring, thoughtfully reimagined for the modern dogs and cats. -
- Information
- New Dog Food Products
- Pets Nature International GmbH S70
Lucky Jim Soulfood
What's for dinner? Favourite comfort-food classics, now made just for dogs -
- Information
- New Dog Treat Products
- Pets Nature International GmbH S70
Lucky Jim The Real Chews! Collagen Bars
A super premium chew bar enhanced by the innovative value of collagen -
- Information
- New Pet Care Products
- Pawdaw of London B62
Luxury Amenity Gift Pack for Dogs
Eco-friendly gifting essentials for cleaner, happier dog adventures -
- Information
- New Dog Accessories & Toys
- DOGHOUSE L26
Luxury British Made Dog Carrier
Luxury Dog Carrier, with cross body strap and anchor for seat belt attachment -
- Information
- New Pet Care Products
- Maelson UK - Snowpaw Ltd A28
MAELSON Soft Kennel Evo
MAELSON Soft Kennel Evo our premium foldable dog & cat home -
- Information
- New Dog Food Products
- McAdams I30
McAdams Beef Wet Food & New 300g Size
Prime cuts, not offcuts. New grass-fed beef flavours plus new 300g option -
- Information
- New Cat Food Products
- PLATINUM GmbH & Co. KG. C10
MeatCrisp Iberico Cat Food
Made from 81% fresh meat. Irresistibly crispy, with guaranteed acceptance. -
- Information
- New Dog Accessories & Toys
- Instant Gifts International LTD A12
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds -
- Information
- New Pet Care Products
- Milla Cosmetics M45
Milla & Max Daily routines BOTTOM and TAIL cleanser spray
A mild and EFFECTIVE SPRAY for treating your pet's bottom and tail area. -
- Information
- New Pet Care Products
- Milla Cosmetics M45
Milla & Max Daily routines fur and paw MILD WASH SINDET
Gentle cleansing and refreshment after daily adventures. -
- Information
- New Pet Care Products
- Milla Cosmetics M45
Milla & Max Daily routines WET ZONE SPRAY
NATURAL SPRAY with Tea tree oil helps prevent fungal formation in wet areas. -
- Information
- New Small Animal & Bird Products
- HayDay A38
Moreish Meadow Hay 2.7kg
Barn dried, long stem, nutritious meadow feeding hay for small pets. -
- Information
- New Dog Accessories & Toys
- Muddy Mat® D12
Muddy Mat® - Anti-Mud Dog Door Mat, Pet Rug MD
Muddy Mat® - Super Water Absorbent Door & Pet Mat Indoor, Quick Dry Chenille, MD -
- Information
- New Small Animal & Bird Products
- Ants HQ R29
Myrmeco I Ant Farm
Myrmeco I Ant Nest Starter Kit. The ultimate, all-in-one, light up ant farm kit -
- Information
- New Dog Food Products
- NadNutra LTD PATS Pods
NAD+Nutra
NAD+Nutra Delivers pure cellular power for your dogs ultimate vitality & health. -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG FRESH 500gm - fresh frozen working dog food
Gently steamed to lock in nutrition. Complete meals. A handy alternative to raw. -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG Original Bone Free Pork 2x500g Raw Working Dog Food
Bone-free Pork Raw Dog Food using antler powder ensuring its NATURALLY complete. -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Chews & Powder
A range of chews and powder for supporting health – Mobility, Gut Balance, Age Well, Calm & Settle,... -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Comfort & Dog Skin Oils
A Comfort Oil with high-strength omega 3 designed to support ease of movement and Dog Skin Oil to he... -
- Information
- New Cat Accessories & Toys
- Naturally Bolingbrook B30
Naturally Bolingbrook Beef Cubes
Real meaty, single-protein treats. Grain free. Available in 4 proteins. -
- Information
- New Cat Accessories & Toys
- Naturally Bolingbrook B30
Naturally Bolingbrook Salmon Sticks
Real meaty, single-protein treats with omega oils. Available in 4 proteins. -
- Information
- New Dog Treat Products
- Naturally Bolingbrook B30
Naturally Bolingbrook Venison Bars
Real meaty, single-protein treats. Hypoallergenic. Available in 4 proteins. -
- Information
- New Dog Food Products
- Naturediet R25
Naturediet Feel Good Meat Multipack
Simple, natural everyday goodness. Complete meals perfect for fussy eaters. -
- Information
- New Dog Food Products
- Naturediet R25
Naturediet Feel Good Spooky Stew
Super. Natural. Tasty. Halloween recipe. Contains no nasties & nothing scary -
- Information
- New Dog Treat Products
- Naturediet R25
Naturediet Purely Meat & Fish Multipack
Complete natural wet meals made with 92% high quality meat or fish -
- Information
- New Dog Treat Products
- Mackle Petfoods L2
Naturo Dog Treats Range
Naturo's new treat range offers delicious, natural rewards dogs love. -
- Information
- New Dog Food Products
- Mackle Petfoods L2
Naturo Superfoods Range
Nutrient-rich superfood recipes supporting health, vitality, and wellbeing naturally -
- Information
- New Small Animal & Bird Products
- Rosewood Pet Products O30
New Rosewood naturals Small Animal & Birds Range (27 lines)
Rosewood Naturals introduces 27-line enrichment range for small animals and birds, encouraging natur... -
- Information
- New Dog Food Products
- Mackle Petfoods L2
Norsh Pet Food
Meet Norsh, the exciting new addition to premium petfood. -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Freeze Dried Food, Treats & Toppers
All the benefits of raw, without defrosting. Perfect for travel or camping. -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Fresh Medallions 800g
High meat content, gently cooked fresh medallions. Real food your dog will love. -
- Information
- New Dog Treat Products
- The Nutriment Company E40
Nutriment Gourmet Steak Bake
Irresistible steak bake with rich flavour and natural goodness. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Dog’s Business N2
OBRIY Y-Shape Anatomical Harness
Freedom to move. Designed for comfort, control and secure fit. -
- Information
- New Pet Care Products
- DEO GROUP CORP Q48
OCEAN TIE-HANDLE POOP BAGS
100% recycled Ocean plastic, easy-tie handle, leak proof, odor proof -
- Information
- New Dog Treat Products
- Omni M51
Omni PlaqBlast™ Dental Sticks
Hypoallergenic dual-action dental sticks formulated to support oral health -
- Information
- New Dog Treat Products
- Omni M51
Omni Snack Pockets
Vet-formulated hypoallergenic dual texture treats -
- Information
- New Cat Food Products
- Versele C32
Opti Life wet food
High-protein, low-carb wet cat food with innovative 360° Gut Microbiome Support -
- Information
- New Pet Care Products
- Oralade® B13
Oralade® ACTIVE+
A highly palatable hydration drink providing fast, effective support for dogs. -
- Information
- New Pet Care Products
- Oralade® B13
Oralade® Advanced Liquid Concentrate Sachets
Oralade® Advanced, Encourages drinking while supporting hydration and gut health -
- Information
- New Pet Care Products
- Barkin Bistro J58
Organ Gold | Nature's Multivitamin for Dogs
Five nutrient-rich organs providing natural vitamins, minerals & nutrients. -
- Information
- New Dog Treat Products
- Pet Concept NV H46
Ostrich Dog Treat Assortment
100% natural, high-protein, low-fat ostrich dog treats from South Africa. -
- Information
- New Grooming Products
- PSH - Pet Skin Healthcare E69
Ozone Line
Shampoo, conditioner and foam for mild and severe dermatitis in dogs and cats -
- Information
- New Dog Accessories & Toys
- In Vogue Pets G58
Party Animal Fiesta Fetch Pinata
Turn playtime into a full-on fiesta with Play’s Party Animal Fiesta Fetch Piñata -
- Information
- New Pet Care Products
- Pawfect Foods F2
Pawfect Allergy Relief Multifunctional Daily Topper
Containing natural antihistamine & colostrum to support immunity & gut integrity -
- Information
- New Dog Treat Products
- Pawfect Foods F2
Pawfect Himalayan Cheese First Chew for Puppies (5x30g)
Gentler puppy chew with colostrum for immunity, digestion and teething support -
- Information
- New Dog Treat Products
- Pawfect Foods F2
Pawfect Himalayan Cheese Flourish Chew for Adult Dogs (3x100g)
Remineralising dental chew supports enamel, gum health & freshens breath -
- Information
- New Dog Treat Products
- Pawfect Foods F2
Pawfect Himalayan Cheese Forever Chew for Senior Dogs (3x100g)
Gentler senior chew for oral care, joint support and muscle maintenance -
- Information
- New Cat Accessories & Toys
- PAWPRISE E72
PAWPRISE CATS
A combination of healthy treats, a fun toy and social media photo accessories! -
- Information
- New Dog Accessories & Toys
- PAWPRISE E72
PAWPRISE DOGS
A combination of healthy treats, edible ball and social media photo accessories -
- Information
- New Dog Treat Products
- Pawfect Foods F2
Paws For Greens Herbal Tea
A functional brew range with targeted benefits for everyday wellbeing -
- Information
- New Cat Accessories & Toys
- PawSano S14
PawSano Plant-Based Tofu Cat Litter
Plant-based tofu cat litter with 99% odour removal and near-zero dust. -
- Information
- New Dog Accessories & Toys
- History & Heraldry Ltd L28
Pawsonalised Photo Frame
A personalised frame designed to celebrate the love between owner and pet -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Calming & Anxiety Supplement for Dogs 120 chews 360g
Natural PawStrong chews ease dog stress and anxiety without causing drowsiness -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Gut & Immune Supplement for Dogs 120 chews 360g
PawStrong chews deliver complete biotic and Omega-3 support for dog gut health -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Joints & Mobility Supplement for Dogs 120 chews 360g
PawStrong chews maintain healthy joints and keep your adult dog moving freely -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Multi-Vitamins & Minerals Supplement for Dogs 120 chews 360g
Cold-pressed PawStrong chews deliver 21 essential vitamins for total health -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Senior Support Supplement for Dogs 120 chews 360g
Cold-pressed PawStrong chews deliver 5-in-1 support for senior dogs daily -
- Information
- New Dog Treat Products
- Fish4Pets C60
Pawstrong Skin & Coat Supplement for Dogs 120 chews 360g
Hypoallergenic PawStrong chews nourish dry skin and restore glossy dog coats -
- Information
- New Pet Care Products
- PawSwing Q44
PawSwing Neo
PawSwing Neo Self-grooming Cat House -
- Information
- New Dog Treat Products
- Pedigree Wholesale K10
Pawtential Collagen Chews
Collagen Chews Crafted to Help Support Every Dog Inside and Out -
- Information
- New Dog Accessories & Toys
- Fizz Creations C12
Peanuts Plush Rope Ring Dog Toy
Snoopy brings the fun with a squeaky plush and rope ring made for playtime. -
- Information
- New Small Animal & Bird Products
- Bucktons & Peckish D16
Peckish Extra Goodness Mini Beak Bites
Designed with small beaks in mind - high energy Calvita vitamin suet pellets -
- Information
- New Small Animal & Bird Products
- Bucktons & Peckish D16
Peckish Mealworm Topped Suet Cake
A tasty high energy suet cake treat, topped with protein rich mealworms -
- Information
- New Small Animal & Bird Products
- Bucktons & Peckish D16
Peckish Peanuts Enriched
A blend of high protein peanuts & energy rich Calvita Vitamin suet pellets -
- Information
- New Small Animal & Bird Products
- Bucktons & Peckish D16
Peckish Sunflower Hearts Enriched
A blend of oil rich sunflower hearts & energy rich Calvita Vitamin suet pellets -
- Information
- New Small Animal & Bird Products
- Bucktons & Peckish D16
Peckish Sunflower Hearts Topped Suet Cake
A tasty high energy suet cake treat, topped with oil rich sunflower hearts -
- Information
- New Dog Accessories & Toys
- History & Heraldry Ltd L28
Personalised Dog Balls
Personalised dog balls - bright, fun, and made for play! -
- Information
- New Dog Treat Products
- Pet Bakery J72
Pet Bakery Mini Christmas cakes
Mini Christmas cakes made with fresh Liver and dried fruit pieces -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Furst Bath Cotton Flower Puppy Collection
A gentle, pH balanced collection designed for puppies' skin needs. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Hair Mists (100 ml)
Premium lightweight, alcohol-free mists that refresh and deodorise dogs' coats. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Professional Shampoos 5L
A dermatologically mild, highly concentrated professional shampoo collection -
- Information
- New Cat Food Products
- Brave Petcare D60
Pet People Chicken Creamies 75g
PREMIUM 100% NATURAL Cat Treats - available in Chicken and Salmon -
- Information
- New Cat Food Products
- Brave Petcare D60
Pet People Salmon Bites 20g
PREMIUM 100% NATURAL Cat Treats - available in Chicken and Salmon -
- Information
- New Cat Food Products
- Brave Petcare D60
Pet People Salmon Liquid Sticks 75g
PREMIUM 100% NATURAL Cat Treats - available in Chicken, Salmon and Tuna -
- Information
- New Cat Food Products
- Brave Petcare D60
Pet People Tuna Filet 22g
PREMIUM 100% NATURAL Cat Treats - available in Chicken, Duck and Tuna -
- Information
- New Reptile Product
- Pet Remedy L18
Pet Remedy fast acting Reptile calming and emotional wellbeing kit
Unique natural plant based calming and emotional wellbeing for all reptiles -
- Information
- New Small Animal & Bird Products
- Pet Remedy L18
Pet Remedy natural plant based fast acting Bird calming and emotional wellbeing kit
Unique clinically proven plant based calming kit for all birds -
- Information
- New Small Animal & Bird Products
- Pet Remedy L18
Pet Remedy natural plant based fast acting rabbit and small mammal calming and emotional wellbeing kit
will help calm + settle + bond rabbits and all other small mammals -
- Information
- New Pet Care Products
- Pet Remedy L18
Pet Remedy ultrasonic calming and emotional wellbeing atomiser
Suitable for all pets with unique plant based Pet Remedy calming spray -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Pet Republic Duck Sausage 100g
A delicious, high-meat treat suitable for dogs of all breeds. -
- Information
- New Cat Accessories & Toys
- Danish Design Pet Products Ltd L20
Pet Tee Pee
Danish Design Pet Tee Pee Beige Medium -
- Information
- New Pet Care Products
- The Paws Lab NS50
Pet Wet Wipes
Large, thick antibacterial wipes remove dirt, odours, allergens and microbes. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Pet W NS26
Pet Wiz Four-Legged Dog Fleece - Spikes
Cosy dog fleece with playful spikes for warm, weather-resistant coverage -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Pet Wiz NS26
Pet Wiz Lightweight Four-Legged Dog Suit
Pet Wiz Lightweight Four-Legged Dog Suit -
- Information
- New Cat Accessories & Toys
- Pet Factory SRL R66
PETKY
PETKY - WET FOOD CHUNKS IN GRAVY -
- Information
- New Pet Care Products
- Trackimo Inc R15
Petloc8 Mini Smart GPS Tracker
Compact GPS tracker for cats & small dogs: live tracking, geo-fencing, SIM incl. -
- Information
- New Pet Care Products
- Trackimo Inc R15
Petloc8 Smart GPS Tracker
Smart GPS tracker for dogs & cats: live tracking, geo-fencing, SIM included. -
- Information
- New Small Animal & Bird Products
- Petsolve R50
Petsolve oral anti-parasite treatment for small & large birds
Oral ivermectin for small & large birds: treats mites, lice and worms 125ml -
- Information
- New Reptile Product
- Petsolve R50
Petsolve Reptile rub Mite Treatment
Vet strength Ivermectin mite treatment for snakes & lizards >80g (12 doses) -
- Information
- New Small Animal & Bird Products
- Petsolve R50
Petsolve vet strength small animal mite/ear mite treatment 150 drops+
1% Ivermectin mite treatment for rabbits, guinea pigs, rats and ferrets -
- Information
- New Pet Care Products
- Pets R Family P08
PetsRFamily TagMaster™ Laser Engraving System
The future of pet Tag personalisation: fast, premium, profitable engraving -
- Information
- New Aquatic Outdoor Product
- Cloverleaf Industries Ltd T10
Phosphate Control Advance
-
- Information
- New Cat Accessories & Toys
- pidan Q58
pidan cassava litter
A biodegradable solution for the increasing demand of automatic litter boxes. -
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Pig Snouts
Premium Pig Snouts naturally rich in protein & collagen (approx 30 pcs per kg) -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Pill Partners
Pill Hiding Treats. Taking a pill doesn't need to be RUFF! -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Dug Pog F50
Pink Puppy Club - Pog & Pull Harness
Tough style, 3 clip durable harness. Designed for dog dopamine dressing. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Pink Pups NS52
Pink Pups Plushie Pals™ Berry Plush Harness Set
Adjustable dog harness reimagined in soft plush faux fur for warmth and comfort -
- Information
- New Dog Harnesses, Leads & Dog Wear
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Luxury Leather Dog Leash- Fashion meets Function, Elegance in Every Walk -
- Information
- New Pet Care Products
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Includes 100% Plant-based dental, ears & eyes and hand shape wipes. -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Platinum Stars Iberico
Fresh meat, high quality, easily digestible and highly palatable -
- Information
- New Cat Accessories & Toys
- The PetFellas C10/F16
Playology Cat Suction Cup Spring Bird
Cats engage through instinctive play stimulating natural hunting behaviours. -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Playology Dog Plush Pig - Large
Every toy features all-natural scents dogs love and instinctively seek. -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Playology Hydration Bowls
More scent, more sips: scented bowls boost hydration by 31%. -
- Information
- New Pet Care Products
- Happy Pet Products D50
Pocket Pet Care First Aid
First aid kit essentials with 24/7 vet support, wound spray and tick removers -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Dug Pog F50
Pogs Punnet - Pog & Pull Harness
Tough style, 3 clip durable harness. Designed for dog dopamine dressing. -
- Information
- New Cat Accessories & Toys
- Fold Hill Pet D40
Pointer Chew Sticks
Delicious chew sticks to support joint care and cognitive wellbeing. -
- Information
- New Aquatic Outdoor Product
- Anglo Aquatic Plant R3
Pond in a Pot
Robust patio pond & mesh used for marginal and deep water plants/ water lilies. -
- Information
- New Dog Accessories & Toys
- Pet Trade Innovations Ltd C95
Poodles
A new take on the Dog poo bag! Fun and bright and reversible - three fun designs -
- Information
- New Dog Accessories & Toys
- Paws Wholesale M16
Poomergency by Woof
Backup bags for surprise doggy business. Never be bagless! -
- Information
- New Dog Accessories & Toys
- Petlife International Ltd A1
Poopin Squeaky Dog Toy Large
Politics are RUFF... Playtime shouldn't be! Squeak, Chew, Repeat. -
- Information
- New Pet Care Products
- POOZ by ScientifEQ Laboratories C38
POOZ Cat Sapphire Parasite Wellness Bundle
Testing Kits for cats to detect intestinal worms, Giardia and protozoa -
- Information
- New Pet Care Products
- Your Petjesty L60
Premium Algae DHA Sachets – Box of 20
Six targeted sachet formulas for everyday pet health support -
- Information
- New Dog Accessories & Toys
- Bully Billows Ltd O12
Premium Comfort Muzzle
Premium muzzle designed for comfort, airflow, panting and treating. -
- Information
- New Cat Accessories & Toys
- Ferplast UK B74
PRIMA XXL
Covered litter box for large cats, spacious, equipped with odor control filters -
- Information
- New Pet Care Products
- Proflax I72
Proflax Zinc Support for Dogs - Sled Head
Advanced support for zinc-sensitive breeds. For skin, coat & overall vitality. -
- Information
- New Reptile Product
- Peregrine Livefoods R2
ProRep Vivariums
Superior strength, increased visibility and lightweight design, at an unbeatable price -
- Information
- New Pet Care Products
- Protexin D48
Protexin Daily Care Gut+ Calming
New + Improved. Daily supplement chew for a healthy gut & calm behaviour -
- Information
- New Pet Care Products
- Protexin D48
Protexin Daily Care Gut+ Dental
Tasty dental chew that cleans teeth, freshens breath and support gut health -
- Information
- New Pet Care Products
- Protexin D48
Protexin Daily Care Gut+ Digestion
New + Improved. Daily supplement chew for a healthy gut & digestive function -
- Information
- New Dog Treat Products
- Imaginelles J78
Pup Ice Rocket Lollies Variety Pack
Freezable chews for dogs. -
- Information
- New Dog Accessories & Toys
- Puppington A64
Puppington Collapsible Dog Water Bottle
No bowl? No problem. Flip, serve & go. Packs small (12.7 cm tall); holds 550 mL -
- Information
- New Cat Accessories & Toys
- Ferplast UK B74
PURAIR
Anti-odor scented filter for cat toilets, universal use -
- Information
- New Dog Treat Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Doggy Bag Natural Chew Variety Pack
High protein 50-piece natural chew selection for dogs of all sizes. -
- Information
- New Pet Care Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Sheep Fat Softies
100% natural sheep fat softies supporting skin, coat and overall wellbeing -
- Information
- New Dog Treat Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Venison Gourmet Sausages
Premium venison sausages made for rewarding dogs with great taste -
- Information
- New Grooming Products
- Every Dog Knows C70
Pure Foam Shampoo Powder
Innovate vegan shampoo powder, 0% water in formula - add water, foam, and rinse -
- Information
- New Cat Food Products
- JR Pet Products G10
Purely For Cats Premium+ Paste
98% named protein with FOS & taurine, specially developed for cats -
- Information
- New Cat Food Products
- The Nutriment Company E40
Purrform Fresh Deli 7 x 70g
Delicious, fresh cooked food using the finest meat with nutritious heart & offal -
- Information
- New Pet Care Products
- QuickClawz NS48
QuickClawz
New training model. Learn how to cut dogs claws safely. Promotes confidence. -
-
- Information
- New Dog Food Products
- Pawlicious Pet Treats L70
Rabbit Ears 200g
Rabbit ears with hair for dogs are natural dried light chews. -
- Information
- New Small Animal & Bird Products
- Simply2 Pet Products K70
Rabbit Recovery Suit by Suitical
Comfortable, breathable protection for wounds, sutures and skin conditions. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Neerdog H70
Rain-Defender Dog Coat
Soft, quiet and comfy by design. Rain protection that dogs love wearing -
- Information
- New Small Animal & Bird Products
- Mealberry J2
Range of Little One Loops
Delicious treat-toys with fruits, herbs and nuts for active life -
- Information
- New Small Animal & Bird Products
- Mealberry J2
Range of Little One Sticks for small mammals
Сrunchy oven-baked treats with fruits, vegetables or flowers for small mammals -
- Information
- New Dog Food Products
- Henley Dog Food F42
Raw to Cook (Pork Roast and Beef Casserole)
: One product, two feeding options, giving customers greater choice -
- Information
- New Dog Accessories & Toys
- Vivid Arts Ltd D71
Real Life Dogs - 21cm Sharpei figurine
Designed by Vivid. Unique, finely detailed and hand-painted poly-resin figurine -
- Information
- New Dog Food Products
- Naturaw K50
Real Simple
Simple, complete, honest raw food. Same uncompromising REAL values -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Sherwood Paws Limited - Red Dingo UK E30
Red Dingo SuperLead Running - Classic Red Medium
Run hands-free with shock-absorbing comfort and control—meet the SuperLead -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Sherwood Paws Limited - Red Dingo UK E30
Red Dingo SuperLead Running - Classic Red Medium
Run hands-free with shock-absorbing comfort and control—meet the SuperLead. -
- Information
- New Pet Care Products
- Natures Crops International F72
Regenerative Omegas for Canine
Complete & Balanced Plant-Based Omegas for Whole-Body Canine Wellness -
- Information
- New Reptile Product
- POOZ by ScientifEQ Laboratories C38
Reptile Parasite Screening Kit
Laboratory faecal screen kit for reptiles: pinworms, coccidia and other protozoa -
- Information
- New Small Animal & Bird Products
- Harvest WIldlife I25
RHS Favourites Blend
Gourmet Wild Bird Food -
- Information
- New Dog Food Products
- Forthglade P33
Rich Beef Bone Broth Topper
Boosts flavour, hydration and joint support with natural ingredients -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Storeys & Tails D28
Rolled Leather Collar & Lead Set
Rolled leather, British-made and designed to help prevent coat matting -
- Information
- New Dog Accessories & Toys
- Play9 B17
Roolo® Mini
Compact size. Full Roolo ® experience Purpose-built for smaller dogs. -
- Information
- New Dog Treat Products
- Rosewood Pet Products O30
Rosewood Battersea Dog Treats Range (3 lines)
Rosewood’s Battersea treats combine premium ingredients and welfare-led purpose, including collagen... -
- Information
- New Cat Accessories & Toys
- Rosewood Pet Products O30
Rosewood Knitted Folk Cat Toy Range (4 lines)
Rosewood’s Knitted Folk range combines tactile knitted characters, catnip pockets and engaging textu... -
- Information
- New Dog Accessories & Toys
- Rosewood Pet Products O30
Rosewood Stretch Folk Range (3 lines)
Rosewood’s Stretch Folk range features three playful characters with soft plush, squeakers and extra... -
- Information
- New Dog Treat Products
- Fold Hill Pet D40
Ruffingtons 12 Days of Christmas
Twelve beautifully presented artisan dog treats for Christmas celebrations. -
- Information
- New Dog Treat Products
- Fold Hill Pet D40
Ruffingtons Best in Show
A curated selection of Ruffingtons’ bestselling artisan dog treats in one box. -
- Information
- New Dog Accessories & Toys
- Pawlicious Pet Treats L70
Rugby Ball for Dogs
Multiple Grab Tabs – Helps dogs grip, carry and retrieve the ball more easily. -
- Information
- New Pet Care Products
- Tolsa I51
Sanicat Essential Oils
Essential Oils clumping litter neutralises odours and keeps trays fresh longer -
- Information
- New Cat Food Products
- Schesir L4
Schesir Functions Mousse 70g
Complete nutrition for cats, enriched with functional ingredients for wellbeing. -
- Information
- New Cat Food Products
- Schesir L4
Schesir Kitten Milk 150ml
Complete goat milk for kittens, supporting healthy growth and development. -
- Information
- New Cat Food Products
- Schesir L4
Schesir Young Sterilized
High-protein, low-carb nutrition for cats sterilised at a young age. -
- Information
- New Dog Treat Products
- Scoff Paper F25
Scoff Paper Light & Bite candle – Lightable and edible dog candle
A lightable, edible dog birthday candle with disappearing wick -
- Information
- New Grooming Products
- Finnessiam Health A7
Sealy & Spoo Seal, Shine & Scent Leave In Conditioner & Detangler
No heaviness. No harshness. Just beautifully groomed coats. -
- Information
- New Grooming Products
- Traty Vet Pet Care G50
Secret Garden Cologne
Exclusive Traty Vet fragrance with ylang-ylang, musk & creamy sandalwood. -
- Information
- New Aquatic Indoor Products
- Tropica Aquarium Plants S16
Selaginella uncinata
Iridescent blue-green foliage, creating a lush carpet of colour -
- Information
- New Small Animal & Bird Products
- Supreme Petfoods B70
Selective Junior Rabbit Food
Selective Junior Rabbit Food, now available with a free Early Years Care Supplement included in pack... -
- Information
- New Dog Accessories & Toys
- Paws Wholesale M16
Silicone Dog Charms by Springland
Your dog's got personality – now their gear can too! -
- Information
- New Grooming Products
- Pawfect Pup NS16
Silk & Shine Soothing Mist
Luxury 3-in-1 detangling, finishing & Skin-soothing mist in 3 scents -
- Information
- New Dog Food Products
- Cotswold RAW Ltd K22
Simply Raw
Cotswold Raw Simply Raw Pork 1.2kg -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Muzzle Movement A76
Size Mia Dog Muzzle
Size Mia: the first behaviourist-designed muzzle for small short-snouted dogs. -
- Information
- New Pet Care Products
- LitPet J56
Skin&Coat Meaty Mix
Clinical 99% pure EPAX Omega-3 paste. Advanced skin, joint & organ pet support. -
- Information
- New Dog Treat Products
- Chongqing Pet Union Biological Technology Co., Ltd. N54
Slow-Baked Chicken Puff Bites — Soft Shell & Savory Liver Core
Soft chicken puff shell with real beef liver core. Slow-baked for double taste! -
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Small Pork Sausages 1kg
Small Pork Sausages, packed with high-quality protein & full of natural flavour -
- Information
- New Pet Care Products
- Finnessiam Health A7
SMART Oil
The product customers trust, reorder and recommend. -
- Information
- New Reptile Product
- Cloverleaf Industries Ltd T10
Snake Mite Gone
First non-prescription snake mite treatment containing 2.5mg of Afoxolaner -
- Information
- New Dog Treat Products
- The Barking Bakery Ltd P11
Spooky Howl-o-ween Biscuit Bones
Handmade spooky treats, naturally coloured with charcoal for howl-o-ween fun. -
- Information
- New Dog Treat Products
- PLATINUM GmbH & Co. KG. C10
STARS - FSG Snacks
Juicy and tender fresh meat snack. Perfect for rewarding and training. -
- Information
- New Small Animal & Bird Products
- Unipet International Ltd L16
Suet to Go - 3 in 1 Favourites Mix
Three wild bird favourites, one irresistible blend, premium nutrition all year round -
- Information
- New Dog Food Products
- Natures Grub N15
Supernature Rawzeez Complete
Complete powdered supplement to balance and support dogs on a raw meat diet -
- Information
- New Cat Accessories & Toys
- Sustainably Yours S72
Sustainably Yours Cat Litter Health Monitoring Formula
Health Monitoring formula: Silica-free, plant-based litter with pH monitoring and super clumping -
- Information
- New Cat Accessories & Toys
- Sustainably Yours S72
Sustainably Yours Cat Litter Large-grain Formula
Large-grain formulas: Firm-clumping corn and cassava litter. No dust, chemical-free -
- Information
- New Cat Accessories & Toys
- Sustainably Yours S72
Sustainably Yours Cat Litter Mixed-grain Formula
Mixed-grain formulas: Firm-clumping corn and cassava litter. No dust, chemical-free -
- Information
- New Cat Accessories & Toys
- Sustainably Yours S72
Sustainably Yours Cat Litter Small-grain Formula
Small-grain formulas: Firm-clumping corn and cassava litter. No dust, chemical-free -
- Information
- New Dog Food Products
- Symply I30
Symply Dog Cans
Fresh meat, gently cooked, never frozen. Fully recyclable cans. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- HugglePets F30
Tactical K9 Endurance Harness With Digital NFC ID
4 Point Adjustable Harness, Built For Comfort & Strength With Digital NFC ID -
- Information
- New Small Animal & Bird Products
- Chongqing Pet Union Biological Technology Co., Ltd. N54
Teewy Meadow Wheel for Small Animals
Rotating grass wheel with fruit, flowers & seeds for small pet chew & forage -
- Information
- New Small Animal & Bird Products
- ChickenGuard P54
The Barn
The Barn is ChickenGuard’s first chicken coop. Houses up 6 to 8 chickens -
- Information
- New Dog Harnesses, Leads & Dog Wear
- lumiies® NS38
The Glow Jumper 2.0
Performance Neon Knit Sweater. Built for visibility on every walk. -
- Information
- New Dog Accessories & Toys
- Fizz Creations C12
The Grinch Plush Rope Neck Dog Toy
The Grinch gets festive with a squeaky plush and rope neck made for tugging fun. -
- Information
- New Cat Accessories & Toys
- Fizz Creations C12
The Grinch Pompom Glove Cat Toy
Keep cats entertained with The Grinch glove and colourful dangling pompom toys. -
- Information
- New Dog Treat Products
- The Innocent Hound E60
The Innocent Hound Training Treats
New Salmon and Venison additions to our Air-Dried Training Treats range -
- Information
- New Cat Food Products
- The PetFellas C10/F16
The Paw Grocer - Freeze Dried Serene Calming Cat Treats
Freeze-formed Australian chicken cat treat with L-theanine for calm behaviour. -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
The Paw Grocer- Fresh Breath Dental Chews with Kangaroo
33% meat-first kangaroo chew with clinically-backed seaweed for dental health. -
- Information
- New Dog Accessories & Toys
- The Buffalo Co. H10
The Poppy Collection
Elegant handcrafted bowls delivering style, comfort and durability every single time -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Seven Treasure Limited Q1
The Windsor Fair Isle Dog Sweater
Timeless Fair Isle elegance with classic British heritage luxury -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Storeys & Tails D28
Tiny Tails All Weather Collar & Lead Set
Our waterproof walking set, specially designed and scaled for tiny dogs -
- Information
- New Dog Food Products
- Karnlea B18
Totoniks Venison Blood Functional Hydrating Toppers
Hydrating support for Hip & Joint, Gut Health, Fussy Eaters and Performance Dogs -
- Information
- New Dog Harnesses, Leads & Dog Wear
- BAUMUTT NS36
TRACE Long Line
Innovative handle converts to a flat line for anti-snag trailing -
- Information
- New Dog Accessories & Toys
- Non-stop dogwear A22
Travel quest dog carrier
Lightweight travel carrier for dogs, converts from backpack to carry mode. -
- Information
- New Dog Accessories & Toys
- Durham Animal Feeds E20
Treat Ball
Durable rubber treat ball turning mealtimes into enriching, engaging play. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Non-stop dogwear A22
Trekking line harness CLIP’N™
The solution for dogs that are sensitive to harnesses going over their head. -
- Information
- New Dog Food Products
- Tribal I30
Tribal Bone Broth
Slow simmered bone broths. A perfect dose of collagen and protein. -
- Information
- New Dog Food Products
- Tribal I30
Tribal Gourmet Sausage Flavours
Complete wet food for dogs and cats, made with up to 80% meat -
- Information
- New Pet Care Products
- TropiClean Pet Products J15
TropiClean Papaya 2in1 Grooming Range
THIS FORMULA RUNS THE PACK!! Cleans and Conditions in 1 Wash! -
- Information
- New Dog Accessories & Toys
- Truelove x That Dog F58
Truelove® Trail Crossbody Bag (thatdog.com)
Magnetic poo bag pocket. The shoulder strap doubles as an emergency dog lead. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Truelove x That Dog F58
Truelove® Ultra-Light Magnetic Top Harness (thatdog.com)
One-hand magnetic buckle. Easy on/off neck clip. CORDURA®. Dyneema. Bluesign® SP -
- Information
- New Dog Accessories & Toys
- Truelove x That Dog F58
Truelove® Vibram® Sole Dog Boots (thatdog.com)
Human-grade Vibram® soles. Your dog deserves the same grip as your walking boots -
- Information
- New Dog Treat Products
- Play9 B17
Tuki's® Treats
UK-made, premium air-dried treats with complete ingredient transparency. -
- Information
- New Dog Accessories & Toys
- Dicky Bag Ltd B4
Twin Treat Bag
No spill quick access treat bag, seperate high & low value or poo bags, ball etc -
- Information
- New Dog Accessories & Toys
- Ugoo Pets R14
Ugoo Pets Oval Cuddler Sofa bed
Luxury oval sofa bed with plush bolsters and premium support -
- Information
- New Dog Food Products
- PLATINUM GmbH & Co. KG. C10
VETACTIVE - FSG Functional Dog Food
FSGFresh meat. Slow-cooked in its own juices. Powered by functional ingredients -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Advanced Antiseptic Ear Drops 150ml
VETIQ Advanced Antiseptic Ear Drops dissolve wax, remove debris, reduce odour. -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Hairball Relief 5x15g
VETIQ Healthy Lickables Hairball Relief reduces hairballs naturally and supports natural digestion -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Joint Care 5x15g
VETIQ Healthy Lickables Joint Care supports healthy joints & flexibility -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Urinary Care 5x15g
VETIQ Healthy Lickables Urinary Care supports healthy urinary function in cats. -
- Information
- New Dog Food Products
- ViWELL Functional Drink for Dogs E50
ViWELL Recovery & Balance 300ml / 1L
Beef-flavoured drink with electrolytes, amino acids and vitamins -
- Information
- New Dog Treat Products
- Inspired Pet Nutrition F30
Wagg All Day Breakfast Yoghurt & Berry Bites
Love at first bite, these breakfast-inspired treats are bursting with berries! -
- Information
- New Cat Food Products
- Waita Pets I50
Waita Freeze Dried Complete Cat Food
Single protein formula. 99%+ real meat. Freeze-dried for optimal nutrition. -
- Information
- New Dog Food Products
- Waita Pets I50
Waita Freeze Dried Complete Dog Food
Single protein formula. 99%+ real meat. Freeze-dried for optimal nutrition. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Pawdaw of London B62
Waterproof Rainbow Reflective Raincoats for Dogs
Engineered for visibility, protection, comfort and freedom for every adventure. -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE BOOST Wet Recipes
Expertly crafted wet recipes with targeted health benefits & great flavour -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE Cat Treats
More than a treat, delivering irresistible taste and added wellbeing benefits -
- Information
- New Dog Food Products
- 01/10/2025 Q31
Wellness CORE Puppy Ocean
Puppy recipe with single-source fish protein and DHA for healthy development -
- Information
- New Dog Accessories & Toys
- Happy Pet Products D50
Whiff Whoofs Scented Plush Dog Toys
Pet-safe scented plush toys designed to keep dogs curious and engaged. -
- Information
- New Dog Food Products
- Antler Chew Wholesale Ltd D2
Wild Antler Premium Wet Puppy Food – Wild Boar, Duck & Venison
-
- Information
- New Small Animal & Bird Products
- Cranswick Pet Products P20
Wild Nibbles
At Wild Nibbles, we believe feeding wildlife should do more good than harm. -
- Information
- New Grooming Products
- WildWash P30
WildWash Ranch Dog Shampoo – 2-in-1 Natural Shampoo & Conditioner 250ml
Perfect for muddy dogs—cleans, conditions and soothes naturally. -
- Information
- New Dog Food Products
- Wilsons Pet Food L10
Wilsons Rebranded Fresh Dog Food
Nutritious and gently steamed Fresh Dog Food with a brand new look -
- Information
- New Dog Accessories & Toys
- Pawelier G70
WinterCore Down Jacket
90% white duck down insulation for reliable warmth in temperatures down to -20°C -
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Wonder Bards
Premium hand poured collagen bars made using simple, functional ingredients. -
- Information
- New Dog Accessories & Toys
- Happy Pet Products D50
Woodland Long Pull Dog Toys
Three playful woodland designs, each with a 120cm tail for extra-long tug fun -
- Information
- New Dog Treat Products
- Woofelicious BV NS12
Woofelicious Tropawcal Fruits dog ice
Plant-based dog ice with real banana, coconut and mango -
- Information
- New Cat Accessories & Toys
- TRIXIE Pet products UK G30
Wriggly bird with USB-C
Interactive rechargeable bird toy with realistic wriggling motion for cats -
- Information
- New Dog Accessories & Toys
- Wuffable NS14
Wuffable Awareness Travel Mat
Foldable & comfortable. Hi-vis messaging so dogs can settle safely in public -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Awareness Lead Extenders
Independently strength-tested. Lightweight and useable with most leads. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Awareness Lead Sleeves
Attach to any lead - speaks volumes from a distance. Wide range of messaging -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Dog Awareness Vests
Comfort and quality tested by thousands of working dogs - now made for pet dogs. -
- Information
- New Pet Care Products
- Barkin Bistro J58
Yeast Defence | Advanced Skin, Ear & Gut Support
Live probiotics, bentonite & botanicals for skin, ears & gut health. -
- Information
- New Dog Treat Products
- Supa Paws Ltd NS22
Yogurt Sticks and Function Yak Chews
Yogurt Chew with pre and probiotics and Functional Yak Chews to support health -
- Information
- New Dog Food Products
- Yora I30
Yora Insect Powered Grain Free Small Breed Kibble
Grain free, single novel protein dry food specially made for small breed dogs. -
- Information
- New Dog Food Products
- Pet's Up Products Ltd. H28
YowUp! Petflurry Duck or Turkey
Low fat, lactose free yogurt natural 100% protein bites. -
- Information
- New Dog Food Products
- Yumwoof NS8
Yumwoof Ancestral Blend – Land & Sea Recipe 3.2kg
Air-dried, whole food nutrition with the benefits of raw, no synthetics. -
- Information
- New Dog Accessories & Toys
- Paws Wholesale M16
Zee.Grass - Slow Feeder Bowl Insert by Zee.Dog
Turn any bowl into a slowfeeder for healthier mealtimes
PATS 2025 New Product Showcase winners!
