The home of innovation
The New Product Showcase is the home of innovation, ingenuity and genuine excitement, your first stop to see the newest launches in pet and aquatics before anyone else in the world.
Every product here launched to the trade since 1st October 2025. No old stock, no relabels, just the genuinely new products. Find something you love, then head straight to the show floor and track down the brand behind it.
Want to stock the next big thing before your competitors even know it exists? Start here. The New Product Award winners are announced during the show, so keep an eye out for the products the judges rate highest too.
This is where the newest ideas in pet and aquatics get their first ever showing.
Entries now open!
Enter your product and it will be featured in the dedicated showcase area, where visitors actively seek out what's new, what's next, and what they should be stocking.
Who can enter? Any pet or aquatics brand exhibiting at PATS 2026 can enter the PATS 2026 New Product Showcase and Awards. If your brand has a product which has been launched to the trade since 1st October 2025, it's eligible.
Why enter? Every entry gets in front of thousands of trade buyers. Products are judged by industry experts, winners receive the New Product Award — recognised across the industry — and exhibitors can expect footfall directly to their stand from buyers who've already clocked their product.
When are the winners announced? Winners will be announced at the PATS Exhibitor Drinks Reception, on Sunday 27th September 2026.
How to enter Submit your product details by 27th August 2026. Simply click the link below to submit your entry.
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12 Awards Categories:
| New Cat Accessories & Toys |
New Dog Food Products Sponsored by:
|
New Dog Accessories & Toys | New Small Animal & Bird Products | New Grooming Products | New Aquatic Outdoor Product |
| New Cat Food Products | New Dog Harnesses, Leads & Dog Wear |
New Dog Treat Products Sponsored by:
|
New Aquatic Indoor Products |
New Pet Care Products Sponsored by:
|
New Reptile Product |
PATS 2026 New Product Showcase and Awards Submissions
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- Information
- New Dog Harnesses, Leads & Dog Wear
- Dog Circle NS6
Air harness XL
It features a breathable design and adjustable straps. It's perfect for dogs -
- Information
- New Pet Care Products
- The Nutriment Company E40
Aniforte Joint Tablets with MSM (150 tabs)
Natural joint tablets with green-lipped mussel, MSM & collagen for dogs. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
ANIGENE Home Range
Trusted professional cleaning, now for pet owners. -
- Information
- New Grooming Products
- The Pawfume Shop® P71
Barkarat
A luxurious, long-lasting amber woody scent for a premium grooming finish. -
- Information
- New Pet Care Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Baskerville ULTRA Muzzle, Pink, Green & Blue
Three new Ultra Muzzle colours, because colour changes muzzle perception. -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Be Wild
Exotic Protein Treats in Soft & Chewy and Crunchy Sticks -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Beard and Tear Stain Facewash
A gentle, naturally derived, sulphate-free foaming cleanser for dogs. -
- Information
- New Cat Food Products
- ONE 2 Retail Ltd NS18
BellaCana Creamy Cat & Kitten Lickable Treats
60 Lickable Delights MIX Box - Tuna | Salmon | Chicken - Low Fat & High Protein -
- Information
- New Pet Care Products
- ONE 2 Retail Ltd NS18
BellaCana POO Bags for Cats and Dogs
36 Rolls - 540 Bags | POO Bags for Cats and Dogs - Biodegradable & Plant-based -
- Information
- New Aquatic Outdoor Product
- sera Group T30
Blagdon Aquagarden Raised Fish Ponds
Complete kit, easy assemble raised fish ponds with filtration and fountains -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothies
Bone Broth: Revolutionized! High Protein Bone Broth Marrow Chews -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothsicles
Bone Broth Freezer Treats! - Available in Beef, Chicken & Pork -
- Information
- New Pet Care Products
- Buddycare D20
Buddycare Functional Pet Care Wipes
Pre-soaked biodegradable wipes for quick, gentle and effective pet care. -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Blueberry Spa Pet Grooming Range
Infused with blueberry and colloidal oatmeal to gently cleanse and brighten -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Fragrance Free Glove Pet Wipes
Innovative glove wipes providing convenient, gentle and effective pet cleansing -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Pre, Post & Probiotic Grooming Range for Cats & Dogs
Gentle microbiome-friendly grooming to support healthy skin and coats -
- Information
- New Dog Food Products
- Forthglade P33
Calming Dental Sticks For Dogs
Natural calming dental sticks that help reduce plaque and tartar. -
- Information
- New Pet Care Products
- CAN9 NS44
CAN9 - Daily Dog Supplement
One scoop of CAN9 delivers 18 active ingredients, supporting 9 functional areas. -
- Information
- New Dog Accessories & Toys
- Brightkins F70
Circle 2-in-1 Slow Feeder Bowl & Lick Mat
Meet the Circle 2-in-1 Slow Feeder Bowl & Lick Mat, dogs sniff, solve and snack! -
- Information
- New Grooming Products
- Clipit Grooming M71
Clipit CalmEars Cleaner
Gentle botanical ear cleaner soothing irritation while supporting health -
- Information
- New Dog Accessories & Toys
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Coachi Boomi Ball (4 sizes)
The iconic Boomer Ball reimagined, promoting natural chasing and herding. -
- Information
- New Cat Food Products
- Pet Fest Britannia D22
Cod fillets in tender jellyPet Fest Britannia
Exclusive range of wet food with cod fillet. -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Colloidal Silver Natural Shampoo
Fragrance-free, sulphate-free shampoo crafted from all-natural ingredients. -
- Information
- New Cat Food Products
- This & That Canine Co. D1
Crack-Nip
Soft & Chewy Cat Treats Infused with Real Catnip! -
- Information
- New Pet Care Products
- The Paws Lab NS50
Daily Protection Spray
Helps protect pets from environmental microbes before and after walks. -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Cooked Sausage
Complete nutrition, no freezer required. Nutritious meals, ready in moments! -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Fresh Block 400g
Vitamin-rich, gentle fresh dog food made with tender meat and fresh vegetables. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
DIRTBAG Compostable Pet Poo Bags
Award winning home compostable poo bags in a convenient 8-roll box. -
- Information
- New Dog Food Products
- SUNWAY HARDWARE CO.,LTD Q46
DOG FOOD STORAGE BOX
TRANDITIONAL ENAMEL FOOD STORAGE BOX -
- Information
- New Dog Treat Products
- Dog & Bond L53
Doggy Ice Cream Mix: Fresh Mint & Strawberry Bliss
Award-winning doggy ice cream mix, now in two new flavours. -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Chamomile
Topped with Chamomile, its made with natural ingredients & great for foraging -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Marigold Twin Pack
Twin pack, topped with Marigold and bunny approved by Ronnie, Daisy & Willow! -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Nature Snacks Veg Patch Bites with Root Vegetables
High-fibre, grass-based treats with root vegetables, perfect for handfeeding. -
- Information
- New Dog Accessories & Toys
- Woofingdales Limited NS34
Explore Walking Bag
Stylish, hands-free dog walking bag with organised everyday functionality -
- Information
- New Pet Care Products
- Natural Vet Care T45
Firmapoo
This fast-acting digestive support syringe is designed to help stabilise gut balance and stool consi... -
- Information
- New Dog Accessories & Toys
- The Little Dog Laughed Q72
Folding Travel Bowl
Folding Travel Bowls - Available in Six vibrant colours. -
- Information
- New Small Animal & Bird Products
- Donald Cooke C40
Garden Bites Small Animal Veggie Friends 9 Pack
Made from vegetable and timothy grass, gluten free. -
- Information
- New Dog Treat Products
- The Buffalo Co. H10
Gently Dently XL
XL Fresh Breath Dental Sticks -
- Information
- New Dog Food Products
- Burgess Pet Care B20
Green Pantry Fresh Dog Food Range
Freshly cooked dog food delivering homemade freshness in handy wet-meal for dogs -
- Information
- New Dog Food Products
- Forthglade P33
Juicy Pork Bone Broth Topper
Natural pork Bone broth topper with superfoods for flavour and vitality -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Karoo Wild African Antelope
Sustainably sourced South African antelope meat treats for dogs. -
- Information
- New Dog Treat Products
- Kelly and Companion Co., Ltd Q25
Kelly & Co's Freeze-Dried Carni-Bite Treats for Dogs
Carni-Bite: Single-Protein Freeze-Dried Treats with Real Meat in Every Bite. -
- Information
- New Dog Accessories & Toys
- Podium Pet Products E73
Kelpi Bone by Marine Kind
Eco-Friendly, Sustainable, 100% Natural, Plastic-Free Seaweed Dog Chew Toys -
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- Information
- New Pet Care Products
- Leucillin Antiseptic Skincare F60
Leucillin 30ml x3 Pack
Travel Essential - Leucillin 30ml x3 Pack -
- Information
- New Grooming Products
- Liqui Glove B63
Liqui Glove Pet Clean Glove
Dog Bath Glove with Built-In Sponge & Soap Dispenser -
- Information
- New Cat Accessories & Toys
- Litter Genie K71
LitterLocker by Litter Genie® Platinum Bin
A Stainless Steel Cat Litter Waste Disposal System -
- Information
- New Dog Accessories & Toys
- Instant Gifts International LTD A12
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG FRESH 500gm - fresh frozen working dog food
Gently steamed to lock in nutrition. Complete meals. A handy alternative to raw. -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG Original Bone Free Pork 2x500g Raw Working Dog Food
Bone-free Pork Raw Dog Food using antler powder ensuring its NATURALLY complete. -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Chews & Powder
A range of chews and powder for supporting health – Mobility, Gut Balance, Age Well, Calm & Settle,... -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Comfort & Dog Skin Oils
A Comfort Oil with high-strength omega 3 designed to support ease of movement and Dog Skin Oil to he... -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Freeze Dried Food, Treats & Toppers
All the benefits of raw, without defrosting. Perfect for travel or camping. -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Fresh Medallions 800g
High meat content, gently cooked fresh medallions. Real food your dog will love. -
- Information
- New Dog Treat Products
- The Nutriment Company E40
Nutriment Gourmet Steak Bake
Irresistible steak bake with rich flavour and natural goodness. -
- Information
- New Pet Care Products
- DEO GROUP CORP Q48
OCEAN TIE-HANDLE POOP BAGS
100% recycled Ocean plastic, easy-tie handle, leak proof, odor proof -
- Information
- New Dog Treat Products
- Omni M51
Omni PlaqBlast™ Dental Sticks
Hypoallergenic dual-action dental sticks formulated to support oral health -
- Information
- New Dog Treat Products
- Omni M51
Omni Snack Pockets
Vet-formulated hypoallergenic dual texture treats -
- Information
- New Pet Care Products
- PawSwing Q44
PawSwing Neo
PawSwing Neo Self-grooming Cat House -
- Information
- New Dog Treat Products
- Pet Bakery J72
Pet Bakery Mini Christmas cakes
Mini Christmas cakes made with fresh Liver and dried fruit pieces -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Furst Bath Cotton Flower Puppy Collection
A gentle, pH balanced collection designed for puppies' skin needs. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Hair Mists (100 ml)
Premium lightweight, alcohol-free mists that refresh and deodorise dogs' coats. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Professional Shampoos 5L
A dermatologically mild, highly concentrated professional shampoo collection -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Pet Republic Duck Sausage 100g
A delicious, high-meat treat suitable for dogs of all breeds. -
- Information
- New Pet Care Products
- Pets R Family P08
PetsRFamily TagMaster™ Laser Engraving System
-
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Pill Partners
Pill Hiding Treats. Taking a pill doesn't need to be RUFF! -
- Information
- New Dog Harnesses, Leads & Dog Wear
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Luxury Leather Dog Leash- Fashion meets Function, Elegance in Every Walk -
- Information
- New Pet Care Products
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Includes 100% Plant-based dental, ears & eyes and hand shape wipes. -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Platinum Stars Iberico
Fresh meat, high quality, easily digestible and highly palatable -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Playology Dog Plush Pig - Large
Every toy features all-natural scents dogs love and instinctively seek. -
- Information
- New Aquatic Outdoor Product
- Anglo Aquatic Plant R3
Pond in a Pot
Robust patio pond & mesh used for marginal and deep water plants/ water lilies. -
- Information
- New Pet Care Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Sheep Fat Softies
100% natural sheep fat softies supporting skin, coat and overall wellbeing -
- Information
- New Cat Food Products
- The Nutriment Company E40
Purrform Fresh Deli 7 x 70g
Delicious, fresh cooked food using the finest meat with nutritious heart & offal -
- Information
- New Pet Care Products
- QuickClawz NS48
QuickClawz
New training model. Learn how to cut dogs claws safely. Promotes confidence. -
- Information
- New Pet Care Products
- Natures Crops International F72
Regenerative Omegas for Canine
Complete & Balanced Plant-Based Omegas for Whole-Body Canine Wellness -
- Information
- New Dog Food Products
- Forthglade P33
Rich Beef Bone Broth Topper
Boosts flavour, hydration and joint support with natural ingredients -
- Information
- New Dog Accessories & Toys
- Play9 B17
Roolo® Mini
Compact size. Full Roolo ® experience. Purpose-built for smaller dogs. -
- Information
- New Grooming Products
- Finnessiam Health A7
Sealy & Spoo Seal, Shine & Scent Leave In Conditioner & Detangler
No heaviness. No harshness. Just beautifully groomed coats. -
- Information
- New Dog Food Products
- Cotswold RAW Ltd K22
Simply Raw
Cotswold Raw Simply Raw Pork 1.2kg -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Muzzle Movement A62
Size Mia Dog Muzzle
Size Mia: the first behaviourist-designed muzzle for small short-snouted dogs. -
- Information
- New Dog Food Products
- Forthglade P33
Small Portion Hearty Turkey Feast
Complete British turkey meal with vegetables for small dogs -
- Information
- New Dog Food Products
- Forthglade P33
Small Portion Lamb Shepherd's Pie
Complete lamb meal with wholesome vegetables, perfect for small dogs. -
- Information
- New Pet Care Products
- Finnessiam Health A7
SMART Oil
The product customers trust, reorder and recommend. -
- Information
- New Dog Accessories & Toys
- The Buffalo Co. H10
The Poppy Collection
Elegant handcrafted bowls delivering style, comfort and durability every single time -
- Information
- New Dog Harnesses, Leads & Dog Wear
- BAUMUTT NS36
TRACE Long Line
Innovative handle converts to a flat line for anti-snag trailing -
- Information
- New Pet Care Products
- TropiClean Pet Products J15
TropiClean Papaya 2in1 Grooming Range
THIS FORMULA RUNS THE PACK!! Cleans and Conditions in 1 Wash! -
- Information
- New Dog Treat Products
- Play9 B17
Tuki's® Treats
UK-made, premium air-dried treats with complete ingredient transparency. -
- Information
- New Dog Accessories & Toys
- Dicky Bag Ltd B4
Twin Treat Bag
No spill quick access treat bag, seperate high & low value or poo bags, ball etc -
- Information
- New Dog Accessories & Toys
- Ugoo Pets R14
Ugoo Pets Oval Cuddler Sofa bed
Luxury oval sofa bed with plush bolsters and premium support -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Advanced Antiseptic Ear Drops 150ml
VETIQ Advanced Antiseptic Ear Drops dissolve wax, remove debris, reduce odour. -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Hairball Relief 5x15g
VETIQ Healthy Lickables Hairball Relief reduces hairballs naturally and supports natural digestion -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Joint Care 5x15g
VETIQ Healthy Lickables Joint Care supports healthy joints & flexibility -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Urinary Care 5x15g
VETIQ Healthy Lickables Urinary Care supports healthy urinary function in cats. -
- Information
- New Dog Treat Products
- Inspired Pet Nutrition F30
Wagg All Day Breakfast Yoghurt & Berry Bites
Love at first bite, these breakfast-inspired treats are bursting with berries! -
- Information
- New Dog Food Products
- Waita Pets I50
Waita Freeze Dried Complete Dog Food
Single protein formula. 99%+ real meat. Freeze-dried for optimal nutrition. -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE BOOST Wet Recipes
Expertly crafted wet recipes with targeted health benefits & great flavour -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE Cat Treats
More than a treat, delivering irresistible taste and added wellbeing benefits -
- Information
- New Dog Food Products
- 01/10/2025 Q31
Wellness CORE Puppy Ocean
Puppy recipe with single-source fish protein and DHA for healthy development -
- Information
- New Grooming Products
- WildWash P30
WildWash Ranch Dog Shampoo – 2-in-1 Natural Shampoo & Conditioner 250ml
Perfect for muddy dogs—cleans, conditions and soothes naturally. -
- Information
- New Dog Accessories & Toys
- Pawelier G70
WinterCore Down Jacket
90% white duck down insulation for reliable warmth in temperatures down to -20°C
PATS 2025 New Product Showcase winners!
