New Product Showcase 2026 entries now open!
The PATS New Product Showcase puts your latest launches front and centre, giving them the visibility they deserve with thousands of trade buyers on the show floor.
Enter your product and it will be featured in the dedicated showcase area, where visitors actively seek out what's new, what's next, and what they should be stocking.
Who can enter? Any pet or aquatics brand, whether you're exhibiting at PATS 2026 or not. If your product has been launched to the trade since 1st October 2025, it's eligible.
Why enter? Every entry gets in front of thousands of trade buyers. Products are judged by industry experts, winners receive the New Product Award — recognised across the industry — and exhibitors can expect footfall directly to their stand from buyers who've already clocked their product.
How to enter Submit your product details by 28th August 2026. Open to exhibitors and non-exhibiting brands alike, simply select the right entry form for you below.
New Product Showcase Submission
PATS 2025 New Product Showcase winners!
