PATS – the UK’s No.1 Pet & Aquatics Trade Show, NEC, Birmingham – the UK’s largest exhibition centre.
New Starter Zone
A dedicated space on the show floor for the newest names in the pet industry.
From natural and raw food specialists to premium accessories, walkwear and enrichment brands, there's plenty of new brands to discover.
New Product Showcase & Awards
A highlight of the show floor, the New Product Showcase displays products which are brand new to the market.
From new names to well established brands, we share the latest innovations and developments from the world of pet, aquatics, and beyond.
Aquatics & Reptile Zone
The Aquatics & Reptile Zone is a space specifically made for aquatics, watergardening and reptile brands.
With a host of new names confirmed for 2026, there's always something fresh to discover in this zone.
International Pavilion
A new feature for 2026, the International Pavilion brings together brands from around the world in one dedicated area.
Explore the latest global trends, discover new brands, and connect directly with international suppliers.
The Grooming Zone
The Grooming Zone returns for 2026 with an exciting new addition, delivered in partnership with BIGA.
Join brand new retailer sessions on selling grooming products with confidence, alongside the live grooming demonstrations you already know and love.
