28th - 30th September 2025  |  NEC, Birmingham
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Magnet Cleaner Floating
Discover the new sera! sera reinvents itself – from the logo and the packaging design to advertising materials everything has been reviewed and updated to a new modern design! In addition to the pond …
Make-Your-Own Dog Treats: Cinnamon Apple & Peanut Flavour
The DIY treat mixes come with a cookie cutter and are a great gift for dogs and dog lovers!
Make-Your-Own Dog Treats: Tasty Cheese & Super Seaweed
Our DIY biscuit baking kits are a great way for people to spend time with their dogs. It's easy, fun and a great way for dog lovers to know what they are treating their dogs with. 
Max Bone Life Jacket for Dogs
The maxbone life jacket keeps pups safe and secure on boat trips or outdoor adventuring!
Maxbone Bonnie Bunny Plush Toy
This chic & whimsical toy will give the pup something to fetch, chew, and snuggle.
Maxbone Bubble Bowls & Mat Set
This isn't just a bowl, it's a design statement. Maxbone ditched the boring plastic for sleek silicone bowls in a bubble shape. Match it with a mat that completes the look and protects floors from spi …
Maxbone Eco Packable Sling Carrier
Made using water bottles & recycled nylon fabric. It’s the perfect bag, but with less waste. In addition to being eco-friendly, our first ever sling carrier packs up into a small included pouch for ea …
Maxbone Go! With Ease Leash
Includes Go! with Ease Leash, Easy fit Harness, One Small Pouch.
Maxbone Smellin' Good Coat Spray
 The award for best-smelling dog goes too….Infused with Vanilla & Sweet Pea scent that effectively neutralizes pet body odor, our Smellin' Good Coat Spray is formulated with a water-base, that will le …
Maxbone Square Bowls & Mat Set
This isn't just a bowl, it's a design statement. Maxbone ditched the boring plastic for sleek silicone bowls in a square shape. Match it with a mat that completes the look and protects floors from spi …
Maxbone Talon Raincoat for Dogs
Made of water-repellent fabric, our best-selling Talon raincoat has the vibe of a traditional anorak for your pup. No worries: Details like a sturdy snap-off hood, adjustable cuffs, drawstrings, and f …
McAdams
McAdams is the only ultra-premium dog cat food made using ethically sourced whole free range meats. McAdams dry food is made exclusively with meat from RSPCA-assured farms.
Meat & veggie Treats
Meat supplies the palatablity, veggetbles supplies the fibres and nutritionsl.  Very Crisp and less ingredients inside, guarantee natural and healthy for our pets. 
Meat Strips and Gnocchi with Antler Powder COLLAGEN
Collagen Line is our new range of chews and treats enriched with deer antler powder. It includes snacks in the form of dried meat strips and dried meat gnocchi.
MiniFogger Wireless Mist Dispenser
The MiniFogger is a wireless mist dispenser suitable for air purification and disinfection purposes. With 2 modes of spray, this effortlessly portable odour neutralising diffuser gives you the versati …
Moisturising Cream
Protect and soothe the nose, paws, and skin with Bugalugs Oatmeal Moisturising Cream. Uniquely formulated using a combination of Glycerine to improve skin barrier functions and lipid E for an instant …
MORE
Natural ingredients balanced by science. All pets deserve MORE – natural, healthy & hypoallergenic dog and cat food, developed by vets and pet nutrition experts.
MoveWellia Tablets For Dogs And Cats
Advanced joint care for dogs experiencing joint health challenges, including stiffness and `slowing-up`.
Mud Daddy 5 & 8 Litre Pet Portable Pet Washing Devices
Mud Daddy's unique design uses water pressure instead of a motor, making it completely silent and suitable for cleaning up after dogs and horses without causing distress.   
Mud Daddy Power Brush
The Mud Daddy Power Brush is a battery-powered washing brush designed to enhance your cleaning experience with the Mud Daddy!  This versatile tool is perfect for cleaning dogs, horses, bikes, paddle b …
Muddy Boot Bag
Available in two colours, green and blue Size: w25cm x h51cm x d35cm Suitable for all types of outdoor boots Easy wipe clean interior Water resistant - tough nylon exterior Freestanding - stiffened wa …
Multi-Way Lead - Onyx
Experience ultimate versatality with this multi-way lead - go from hands-free, to walking two dogs at once, training and more. With over 10 uses and adjustability from 2.5-8ft
Multi-Way Lead - Sierra
Experience ultimate versatality with this multi-way lead - go from hands-free, to walking two dogs at once, training and more. With over 10 uses and adjustability from 2.5-8ft
Mutt & Bailey
Mutt and Baileys original Dog Drying Coat has been carefully designed to comfort your pet when they are wet and cold after having fun outdoors. Our Drying Robe simply fits over your dog's head and wit …
MyDogBiome Gut Health Testing Kit
MyDogBiome is the most advanced gut health test for dogs on the market. Our patented long-sequencing process delivers a bespoke report with clear and actionable results. 
26 Results

    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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