The UK Pet Industry Awards & PATS New Product Showcase - Terms & Conditions

  1. Your product must have been launched to the trade since 1st October 2025.  The Awards &  Showcase are for NEW Products only.
  2. Products on display must not exceed 1m x 1m x 1m in size. If a product is larger than this, companies should enter an A4 photograph or image of their products instead, which must be delivered on-site and will be displayed on the stand in place of the product.
  3. There is no limit to the number of entries permitted.  Please note: Product Ranges may  only be entered if the range is presented and packaged as a single unit and does not  contain more than 5 products.
  4. Entries must be submitted before the deadline of 28th August 2026.  Entries not submitted by this date cannot be accepted on-site. 
  5. An official entry form & payment must be received for submission of each product. 
  6. Only entries submitted with a photograph will be accepted (jpeg format, 300dpi). If you don’t have a product image you can use your company logo.  This will appear on the New Product Showcase pages on the PATS website.
  7. No product(s) are to be removed from the Showcase before 1600hrs on Tuesday 29th  September (the last day of PATS).  All products must be collected from the stand on that     night by 1800hrs otherwise they will be collected and donated to the official PATS charity.
  8. Products will be judged by a panel of retailers at PATS 2026. Winners will be announced at The UK Pet Industry Awards to be held on Sunday 27th September 2026 at the NEC Birmingham.
  9. Entries will be used in PATS 2026 pre-show publicity, unless you opt out of this via this form. 
  10. The Product Name, RRP and Product Description submitted on this form will all appear alongside each product entered for the Awards along with your company name & website address.
  11. Products can be brought to the Showcase between 1200 and 1700hrs on Saturday of  build-up (26th September 2026).  If you are sending your product by courier you must arrange delivery for Friday 25th September 2026 to the following address:-

PATS 2026 New Product Showcase

Hall 3/3a Organisers’ Office
NEC Birmingham
Pendigo Way
Marston Green
Birmingham
B40 1NT

Make sure your product(s) are clearly labelled with your company name and the product name.

  1. Entrants will not be permitted to leave any literature or point of sale material on the PATS New Product Showcase stand.  Any such material will be removed.
  2. The Organisers of PATS will endeavour to accommodate every entry but reserve the right to remove or refuse entries at their own discretion.
  3. These Terms & Conditions apply to all participating companies and will be enforced by the     Organisers as far as possible.  The Organisers however do not accept responsibility for any entries which do not fully comply.
  4. All items are left and displayed at the entrant’s own risk.  The Organisers cannot be held      responsible for any loss or damage to any item(s).  Please note, the Organisers cannot  monitor visitors taking photographs of the New Product Showcase.
  5. Entries will cost £500 plus VAT for the first entry, which includes one ticket to the UK Pet Industry Awards at the NEC Birmingham where the New Product winners will be announced.  Subsequent New Product Entries will be charged at £250 plus VAT per entry.  Additional UK Pet Industry Awards tickets can be purchased at a cost of £145 plus VAT per ticket
  6. Included within the cost of each New Product entry:
    1. One new product displayed on the New Product Showcase at PATS 2026
    2. Promotion within the The UK Pet Industry Awards Red Book emailed out to all pre-registered PATS visitors
    3. Entry showcased on the PATS website
    4. Entry will be part of the marketing campaign to buyers in the run up to PATS
    5. Winners will be announced in a digital ‘UK Pet Industry Awards Winners Booklet’ post PATS
    6. Winners will receive a digital PR & Marketing pack to promote their win
    7. A ticket to the Awards Dinner will also be included within the cost of the first New Product Entry.
  7. Payment is to be made via the payment link received upon submission of this form. Submissions made without payment will not be considered.