The home of innovation
The New Product Showcase is the home of innovation, ingenuity and genuine excitement, your first stop to see the newest launches in pet and aquatics before anyone else in the world.
Every product here launched to the trade since 1st October 2025. No old stock, no relabels, just the genuinely new products. Find something you love, then head straight to the show floor and track down the brand behind it.
Want to stock the next big thing before your competitors even know it exists? Start here. The New Product Award winners are announced during the show, so keep an eye out for the products the judges rate highest too.
This is where the newest ideas in pet and aquatics get their first ever showing.
Entries now open!
Enter your product and it will be featured in the dedicated showcase area, where visitors actively seek out what's new, what's next, and what they should be stocking.
Who can enter? Any pet or aquatics brand exhibiting at PATS 2026 can enter the PATS 2026 New Product Showcase and Awards. If your brand has a product which has been launched to the trade since 1st October 2025, it's eligible.
Why enter? Every entry gets in front of thousands of trade buyers. Products are judged by industry experts, winners receive the New Product Award — recognised across the industry — and exhibitors can expect footfall directly to their stand from buyers who've already clocked their product.
When are the winners announced? Winners will be announced at the PATS Exhibitor Drinks Reception, on Sunday 27th September 2026.
How to enter Submit your product details by 27th August 2026. Simply click the link below to submit your entry.
Sponsored by
With Media Partner
12 Awards Categories:
| New Cat Accessories & Toys |
New Dog Food Products Sponsored by:
|
New Small Animal & Bird Products |
New Dog Accessories & Toys Sponsored by:
|
New Grooming Products | New Aquatic Outdoor Product |
| New Cat Food Products | New Dog Harnesses, Leads & Dog Wear |
New Dog Treat Products Sponsored by:
|
New Aquatic Indoor Products |
New Pet Care Products Sponsored by:
|
New Reptile Product |
PATS 2026 New Product Showcase and Awards Submissions
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- Information
- New Dog Food Products
- Mackle Petfoods L2
Adult Poultry Selection in Herb Gravy - Grain & Gluten Free Dog Food | 100g Pouches x 40
Convenient grain-free poultry meals in easy-serve pouches for dogs. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Dog Circle NS6
Air harness XL
It features a breathable design and adjustable straps. It's perfect for dogs -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Ruff and Tumble Dog Company Ltd D32
All Terrain Dog Collar & Lead
Built to handle sand, salt, rain, sun, and everything in between! -
- Information
- New Pet Care Products
- The Nutriment Company E40
Aniforte Joint Tablets with MSM (150 tabs)
Natural joint tablets with green-lipped mussel, MSM & collagen for dogs. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
ANIGENE Home Range
Trusted professional cleaning, now for pet owners. -
- Information
- New Grooming Products
- The Pawfume Shop® P71
Barkarat
A luxurious, long-lasting amber woody scent for a premium grooming finish. -
- Information
- New Pet Care Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Baskerville ULTRA Muzzle, Pink, Green & Blue
Three new Ultra Muzzle colours, because colour changes muzzle perception. -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Be Wild
Exotic Protein Treats in Soft & Chewy and Crunchy Sticks -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Beard and Tear Stain Facewash
A gentle, naturally derived, sulphate-free foaming cleanser for dogs. -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Litter Liners
Extra thick cat litter liners with drawstrings for hygienic, convenient cleanup -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Poop Bags Lavender and Cedarwood Scented
Same great big, strong, leakproof bags, now in lavender and cedarwood scent -
- Information
- New Pet Care Products
- Beco Pets O10
Beco Training Pads
Super-fast absorbing puppy pads with liquid lock tech and a unique print design -
- Information
- New Dog Treat Products
- Naturaw K50
Beef Roast Dinner Topper
Top your bowl with natural tastiness! British meat & functional whole foods -
- Information
- New Cat Food Products
- ONE 2 Retail Ltd NS18
BellaCana Creamy Cat & Kitten Lickable Treats
60 Lickable Delights MIX Box - Tuna | Salmon | Chicken - Low Fat & High Protein -
- Information
- New Pet Care Products
- ONE 2 Retail Ltd NS18
BellaCana POO Bags for Cats and Dogs
36 Rolls - 540 Bags | POO Bags for Cats and Dogs - Biodegradable & Plant-based -
- Information
- New Aquatic Outdoor Product
- sera Group T30
Blagdon Aquagarden Raised Fish Ponds
Complete kit, easy assemble raised fish ponds with filtration and fountains -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothies
Bone Broth: Revolutionized! High Protein Bone Broth Marrow Chews -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Brothsicles
Bone Broth Freezer Treats! - Available in Beef, Chicken & Pork -
- Information
- New Pet Care Products
- Buddycare O20
Buddycare Antiseptic Chlorhexidine Medicated Range
Targeted chlorhexidine care for cleaner, healthier skin and coats -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Black Dog Shampoo
Enhances colour, shine and vibrancy in dark-coloured dog coats -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Dog Leave-In Conditioner
No-rinse conditioner instantly softens, hydrates and detangles the coat -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Fast Dry Spray
Speeds coat drying time for faster, easier grooming routines -
- Information
- New Pet Care Products
- Buddycare O20
Buddycare Pet Wipes
Four targeted wipes for effortless everyday pet care and hygiene. -
- Information
- New Grooming Products
- Buddycare O20
Buddycare Waterless Dry Dog Shampoo
No-rinse shampoo refreshes coats quickly between baths or grooming -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Blueberry Spa Pet Grooming Range
Infused with blueberry and colloidal oatmeal to gently cleanse and brighten -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Fragrance Free Glove Pet Wipes
Innovative glove wipes providing convenient, gentle and effective pet cleansing -
- Information
- New Grooming Products
- Bugalugs Pet Care M10
Bugalugs Pre, Post & Probiotic Grooming Range for Cats & Dogs
Gentle microbiome-friendly grooming to support healthy skin and coats -
- Information
- New Dog Food Products
- Forthglade P33
Calming Dental Sticks For Dogs
Natural calming dental sticks that help reduce plaque and tartar. -
- Information
- New Pet Care Products
- CAN9 NS44
CAN9 - Daily Dog Supplement
One scoop of CAN9 delivers 18 active ingredients, supporting 9 functional areas. -
- Information
- New Pet Care Products
- ab7 Santé K58
Cat Litter Odour Remover Spray
Microbiological spray that neutralises litter box odours at source -
- Information
- New Dog Harnesses, Leads & Dog Wear
- CHILLER®️ COOLING COATS FOR DOGS E70
CHILLER®️ COOLING COAT FOR DOGS
CHILLER®️ HIGH PERFORMANCE EVAPORATIVE COOLING COAT FOR DOGS. COOL…CALM…CHILLED -
- Information
- New Dog Accessories & Toys
- Brightkins F70
Circle 2-in-1 Slow Feeder Bowl & Lick Mat
Meet the Circle 2-in-1 Slow Feeder Bowl & Lick Mat, dogs sniff, solve and snack! -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Cleverpup Dog Walk and Train Sling back with collapsible travel bowl and treat pouch
Everything your dog needs, packed neatly for every adventure. -
- Information
- New Grooming Products
- Clipit Grooming M71
Clipit CalmEars Cleaner
Gentle botanical ear cleaner soothing irritation while supporting health -
- Information
- New Dog Accessories & Toys
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Coachi Boomi Ball (4 sizes)
The iconic Boomer Ball reimagined, promoting natural chasing and herding. -
- Information
- New Cat Food Products
- Pet Fest Britannia D22
Cod fillets in tender jellyPet Fest Britannia
Exclusive range of wet food with cod fillet. -
- Information
- New Grooming Products
- Nature's Greatest Secret P31
Colloidal Silver Natural Shampoo
Fragrance-free, sulphate-free shampoo crafted from all-natural ingredients. -
- Information
- New Dog Treat Products
- Miro & Makauri / Maks'Patch K62
Cookie
Lovingly handmade and 100% vegan -
- Information
- New Cat Food Products
- This & That Canine Co. D1
Crack-Nip
Soft & Chewy Cat Treats Infused with Real Catnip! -
- Information
- New Pet Care Products
- The Paws Lab NS50
Daily Protection Spray
Helps protect pets from environmental microbes before and after walks. -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Cooked Sausage
Complete nutrition, no freezer required. Nutritious meals, ready in moments! -
- Information
- New Dog Food Products
- The Nutriment Company E40
DIBO Fresh Block 400g
Vitamin-rich, gentle fresh dog food made with tender meat and fresh vegetables. -
- Information
- New Pet Care Products
- Simply2 Pet Products K70
DIRTBAG Compostable Pet Poo Bags
Award winning home compostable poo bags in a convenient 8-roll box. -
- Information
- New Dog Food Products
- SUNWAY HARDWARE CO.,LTD Q46
DOG FOOD STORAGE BOX
TRADITIONAL ENAMEL FOOD STORAGE BOX -
- Information
- New Dog Harnesses, Leads & Dog Wear
- TRIXIE Pet products UK G30
Dog stroller for dogs up to 22 kg, with a removable basket and rain cover
Lightweight and foldable dog stroller with removable basket and weather protect -
- Information
- New Dog Treat Products
- Dog & Bond L53
Doggy Ice Cream Mix: Fresh Mint & Strawberry Bliss
Award-winning doggy ice cream mix, now in two new flavours. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- FELL DOG A60
Drench Waterproof Jacket
A fully waterproof dog jacket, designed by an ex-Rab & Berghaus outdoor designer -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Earth Animal No-Hide: Festive Feast
A festive feast of turkey, pumpkin & cranberry! -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Earth Animal No-Hide: Grilled Cheese
Cheesy, delicious and satisfyingly long-lasting! -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Chamomile
Topped with Chamomile, its made with natural ingredients & great for foraging -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Forage & Feast Mini Bale with Marigold Twin Pack
Twin pack, topped with Marigold and bunny approved by Ronnie, Daisy & Willow! -
- Information
- New Small Animal & Bird Products
- Burgess Pet Care B20
Excel Nature Snacks Veg Patch Bites with Root Vegetables
High-fibre, grass-based treats with root vegetables, perfect for handfeeding. -
- Information
- New Dog Accessories & Toys
- Woofingdales Limited NS34
Explore Walking Bag
Stylish, hands-free dog walking bag with organised everyday functionality -
- Information
- New Pet Care Products
- Natural Vet Care T45
Firmapoo
This fast-acting digestive support syringe is designed to help stabilise gut balance and stool consi... -
- Information
- New Dog Treat Products
- Skippers Pet Products Ltd T50
Fish Skin Crisps
Baked and made from 100% fish skin. It's a satisfying crunch that dogs love -
- Information
- New Pet Care Products
- ab7 Santé K58
Flea & Tick Spray with Eco Refill
Insecticide-free spray with proven mechanical action against common parasites -
- Information
- New Pet Care Products
- LitPet J56
Flexi Joint
Pharma-grade joint repair: clinically proven 50% better mobility in just 60 days -
- Information
- New Dog Accessories & Toys
- The Little Dog Laughed Q72
Folding Travel Bowl
Folding Travel Bowls - Available in Six vibrant colours. -
- Information
- New Cat Food Products
- Hipaws C20
Freeze-Dried Beef Liver
100% Beef Liver treats, rich in protein, iron, vitamins and essential taurine. -
- Information
- New Dog Treat Products
- Hipaws C20
Freeze-Dried Duck Breast Fillets
Single-ingredient, lean-protein source to support muscle maintenance & wellbeing -
- Information
- New Dog Treat Products
- Hipaws C20
Freeze-Dried Prawns
Single-ingredient seafood, rich in protein & astaxanthin for antioxidant defence -
- Information
- New Pet Care Products
- Dofu Cat Natural Care Care NS24
Furever Cling Sticky Wipes and Dry Mop System
Furever Cling sticky wipes stick to pet fur, hair and dust instantly -
- Information
- New Small Animal & Bird Products
- Donald Cooke C40
Garden Bites Small Animal Veggie Friends 9 Pack
Made from vegetable and timothy grass, gluten free. -
- Information
- New Dog Treat Products
- The Buffalo Co. H10
Gently Dently XL
XL Fresh Breath Dental Sticks -
- Information
- New Dog Food Products
- Burgess Pet Care B20
Green Pantry Fresh Dog Food Range
Freshly cooked dog food delivering homemade freshness in handy wet-meal for dogs -
- Information
- New Cat Food Products
- Assisi Pet Care R20
HiLife Cat Skin & Coat Care Lickable Treats - 5 Pack
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- Information
- New Dog Treat Products
- Assisi Pet Care R20
Hollings Pork & Black Pudding Bite-Size Gourmet Sausages - 70g
Butcher inspired air dried dog treats made with pork and black pudding -
- Information
- New Aquatic Indoor Products
- Hygger S18
Hygger AquaSense Aquarium Light
Integrated LED light shows real‑time water parameters -
- Information
- New Aquatic Indoor Products
- Hygger S18
Hygger Water Circulating Aquarium Heater
Uniform heating with water circulation for stable aquarium -
- Information
- New Pet Care Products
- Barkin Bistro J58
Immune Defence Superfood Blend
Freeze-dried goat's milk superfood with goat colostrum & functional mushrooms. -
- Information
- New Aquatic Indoor Products
- sera Group T30
Interpet Scape Kit Cube Aquariums 19, 32 ,50 Litres
Interpet Scaper Cube aquariums & 5 Stage filters. Available in 19L, 32L & 50L -
- Information
- New Dog Treat Products
- Ivy Farm Technologies Ltd NS58
Ivy Farm Cultivated Wagyu
Nutritional, flavoursome and sustainable Cultivated Wagyu Beef Ingredient -
- Information
- New Dog Food Products
- Forthglade P33
Juicy Pork Bone Broth Topper
Natural pork Bone broth topper with superfoods for flavour and vitality -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Karoo Wild African Antelope
Sustainably sourced South African antelope meat treats for dogs. -
- Information
- New Dog Treat Products
- Kelly and Companion Co., Ltd Q25
Kelly & Co's Freeze-Dried Carni-Bite Treats for Dogs
Carni-Bite: Single-Protein Freeze-Dried Treats with Real Meat in Every Bite. -
- Information
- New Dog Accessories & Toys
- Podium Pet Products E73
Kelpi Bone by Marine Kind
Eco-Friendly, Sustainable, 100% Natural, Plastic-Free Seaweed Dog Chew Toys -
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- Information
- New Pet Care Products
- Leucillin Antiseptic Skincare F60
Leucillin 30ml x3 Pack
Travel Essential - Leucillin 30ml x3 Pack -
- Information
- New Grooming Products
- Liqui Glove B63
Liqui Glove Pet Clean Glove
Dog Bath Glove with Built-In Sponge & Soap Dispenser -
- Information
- New Cat Accessories & Toys
- Litter Genie K71
LitterLocker by Litter Genie® Platinum Bin
A Stainless Steel Cat Litter Waste Disposal System -
- Information
- New Dog Accessories & Toys
- Instant Gifts International LTD A12
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds
Micropore Drying Mitts Featuring 24 Embroidered Dog Breeds -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG FRESH 500gm - fresh frozen working dog food
Gently steamed to lock in nutrition. Complete meals. A handy alternative to raw. -
- Information
- New Dog Food Products
- NakedDog B36
NAKEDDOG Original Bone Free Pork 2x500g Raw Working Dog Food
Bone-free Pork Raw Dog Food using antler powder ensuring its NATURALLY complete. -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Chews & Powder
A range of chews and powder for supporting health – Mobility, Gut Balance, Age Well, Calm & Settle,... -
- Information
- New Pet Care Products
- Natural Vet Care T45
Natural Vet Care Comfort & Dog Skin Oils
A Comfort Oil with high-strength omega 3 designed to support ease of movement and Dog Skin Oil to he... -
- Information
- New Dog Treat Products
- Mackle Petfoods L2
Naturo Dog Treats Range
Naturo's new treat range offers delicious, natural rewards dogs love. -
- Information
- New Dog Food Products
- Mackle Petfoods L2
Naturo Superfoods Range
Nutrient-rich superfood recipes supporting health, vitality, and wellbeing naturally -
- Information
- New Dog Food Products
- Mackle Petfoods L2
Norsh Pet Food
Meet Norsh, the exciting new addition to premium petfood. -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Freeze Dried Food, Treats & Toppers
All the benefits of raw, without defrosting. Perfect for travel or camping. -
- Information
- New Dog Food Products
- The Nutriment Company E40
Nutriment Fresh Medallions 800g
High meat content, gently cooked fresh medallions. Real food your dog will love. -
- Information
- New Dog Treat Products
- The Nutriment Company E40
Nutriment Gourmet Steak Bake
Irresistible steak bake with rich flavour and natural goodness. -
- Information
- New Pet Care Products
- DEO GROUP CORP Q48
OCEAN TIE-HANDLE POOP BAGS
100% recycled Ocean plastic, easy-tie handle, leak proof, odor proof -
- Information
- New Dog Treat Products
- Omni M51
Omni PlaqBlast™ Dental Sticks
Hypoallergenic dual-action dental sticks formulated to support oral health -
- Information
- New Dog Treat Products
- Omni M51
Omni Snack Pockets
Vet-formulated hypoallergenic dual texture treats -
- Information
- New Cat Accessories & Toys
- PAWPRISE E72
PAWPRISE CATS
A combination of healthy treats, a fun toy and social media photo accessories! -
- Information
- New Dog Accessories & Toys
- PAWPRISE E72
PAWPRISE DOGS
A combination of healthy treats, edible ball and social media photo accessories -
- Information
- New Pet Care Products
- PawSwing Q44
PawSwing Neo
PawSwing Neo Self-grooming Cat House -
- Information
- New Dog Treat Products
- Pet Bakery J72
Pet Bakery Mini Christmas cakes
Mini Christmas cakes made with fresh Liver and dried fruit pieces -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Furst Bath Cotton Flower Puppy Collection
A gentle, pH balanced collection designed for puppies' skin needs. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Hair Mists (100 ml)
Premium lightweight, alcohol-free mists that refresh and deodorise dogs' coats. -
- Information
- New Grooming Products
- The Company of Animals - Halti, Baskerville, Pet Corrector, Pet Head, Coachi, Woolf I46
Pet Head Professional Shampoos 5L
A dermatologically mild, highly concentrated professional shampoo collection -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Pet Republic Duck Sausage 100g
A delicious, high-meat treat suitable for dogs of all breeds. -
- Information
- New Cat Accessories & Toys
- Pet Factory SRL R66
PETKY
PETKY - WET FOOD CHUNKS IN GRAVY -
- Information
- New Pet Care Products
- Pets R Family P08
PetsRFamily TagMaster™ Laser Engraving System
-
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Pig Snouts
Premium Pig Snouts naturally rich in protein & collagen (approx 30 pcs per kg) -
- Information
- New Dog Treat Products
- This & That Canine Co. D1
Pill Partners
Pill Hiding Treats. Taking a pill doesn't need to be RUFF! -
- Information
- New Dog Harnesses, Leads & Dog Wear
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Luxury Leather Dog Leash- Fashion meets Function, Elegance in Every Walk -
- Information
- New Pet Care Products
- PLANTTEX Biotechnology Inc R52
PLANTPET® Plant-Based Pet Care Powered by Nature. Inspired by Love.
Includes 100% Plant-based dental, ears & eyes and hand shape wipes. -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
Platinum Stars Iberico
Fresh meat, high quality, easily digestible and highly palatable -
- Information
- New Cat Accessories & Toys
- The PetFellas C10/F16
Playology Cat Suction Cup Spring Bird
Cats engage through instinctive play stimulating natural hunting behaviours. -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Playology Dog Plush Pig - Large
Every toy features all-natural scents dogs love and instinctively seek. -
- Information
- New Dog Accessories & Toys
- The PetFellas C10/F16
Playology Hydration Bowls
More scent, more sips: scented bowls boost hydration by 31%. -
- Information
- New Aquatic Outdoor Product
- Anglo Aquatic Plant R3
Pond in a Pot
Robust patio pond & mesh used for marginal and deep water plants/ water lilies. -
- Information
- New Dog Accessories & Toys
- Pet Trade Innovations Ltd C95
Poodles
A new take on the Dog poo bag! Fun and bright and reversible - three fun designs -
- Information
- New Pet Care Products
- Proflax I72
Proflax Zinc Support for Dogs - Sled Head
Advanced support for zinc-sensitive breeds. For skin, coat & overall vitality -
- Information
- New Reptile Product
- Peregrine Livefoods R2
ProRep Vivariums
Superior strength, increased visibility and lightweight design, at an unbeatable price -
- Information
- New Dog Accessories & Toys
- Puppington A64
Puppington Collapsible Dog Water Bottle
No bowl? No problem. Flip, serve & go. Packs small (12.7 cm tall); holds 550 mL -
- Information
- New Dog Treat Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Doggy Bag Natural Chew Variety Pack
High protein 50-piece natural chew selection for dogs of all sizes. -
- Information
- New Pet Care Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Sheep Fat Softies
100% natural sheep fat softies supporting skin, coat and overall wellbeing -
- Information
- New Dog Treat Products
- Su- Bridge Pet Supplies Ltd I10
Pure & Natural Venison Gourmet Sausages
Premium venison sausages made for rewarding dogs with great taste -
- Information
- New Cat Food Products
- The Nutriment Company E40
Purrform Fresh Deli 7 x 70g
Delicious, fresh cooked food using the finest meat with nutritious heart & offal -
- Information
- New Pet Care Products
- QuickClawz NS48
QuickClawz
New training model. Learn how to cut dogs claws safely. Promotes confidence. -
- Information
- New Dog Food Products
- Naturaw K50
Real Simple
Simple, complete, honest raw food. Same uncompromising REAL values -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Sherwood Paws Limited - Red Dingo UK E30
Red Dingo SuperLead Running - Classic Red Medium
Run hands-free with shock-absorbing comfort and control—meet the SuperLead -
- Information
- New Pet Care Products
- Natures Crops International F72
Regenerative Omegas for Canine
Complete & Balanced Plant-Based Omegas for Whole-Body Canine Wellness -
- Information
- New Dog Food Products
- Forthglade P33
Rich Beef Bone Broth Topper
Boosts flavour, hydration and joint support with natural ingredients -
- Information
- New Dog Accessories & Toys
- Play9 B17
Roolo® Mini
Compact size. Full Roolo ® experience. Purpose-built for smaller dogs. -
- Information
- New Grooming Products
- Finnessiam Health A7
Sealy & Spoo Seal, Shine & Scent Leave In Conditioner & Detangler
No heaviness. No harshness. Just beautifully groomed coats. -
- Information
- New Dog Food Products
- Cotswold RAW Ltd K22
Simply Raw
Cotswold Raw Simply Raw Pork 1.2kg -
- Information
- New Dog Harnesses, Leads & Dog Wear
- The Muzzle Movement A62
Size Mia Dog Muzzle
Size Mia: the first behaviourist-designed muzzle for small short-snouted dogs. -
- Information
- New Pet Care Products
- LitPet J56
Skin&Coat Meaty Mix
Clinical 99% pure EPAX Omega-3 paste. Advanced skin, joint & organ pet support. -
- Information
- New Pet Care Products
- ab7 Santé K58
Skincare collar
Collar with continuous release of ceramides and omega-6 for skin barrier support -
- Information
- New Dog Treat Products
- Nova Dog Chews E52
Small Pork Sausages 1kg
Small Pork Sausages, packed with high-quality protein & full of natural flavour -
- Information
- New Dog Food Products
- Forthglade P33
Small Portion Hearty Turkey Feast
Complete British turkey meal with vegetables for small dogs -
- Information
- New Dog Food Products
- Forthglade P33
Small Portion Lamb Shepherd's Pie
Complete lamb meal with wholesome vegetables, perfect for small dogs. -
- Information
- New Pet Care Products
- Finnessiam Health A7
SMART Oil
The product customers trust, reorder and recommend. -
- Information
- New Small Animal & Bird Products
- Unipet International Ltd L16
Suet to Go - 3 in 1 Favourites Mix
Three wild bird favourites, one irresistible blend, premium nutrition all year round -
- Information
- New Dog Harnesses, Leads & Dog Wear
- lumiies® NS38
The Glow Jumper 2.0
Performance Neon Knit Sweater. Built for visibility on every walk. -
- Information
- New Dog Treat Products
- The Innocent Hound E60
The Innocent Hound Training Treats
New Salmon and Venison additions to our Air-Dried Training Treats range -
- Information
- New Cat Food Products
- The PetFellas C10/F16
The Paw Grocer - Freeze Dried Serene Calming Cat Treats
Freeze-formed Australian chicken cat treat with L-theanine for calm behaviour. -
- Information
- New Dog Treat Products
- The PetFellas C10/F16
The Paw Grocer- Fresh Breath Dental Chews with Kangaroo
33% meat-first kangaroo chew with clinically-backed seaweed for dental health. -
- Information
- New Dog Accessories & Toys
- The Buffalo Co. H10
The Poppy Collection
Elegant handcrafted bowls delivering style, comfort and durability every single time -
- Information
- New Dog Harnesses, Leads & Dog Wear
- BAUMUTT NS36
TRACE Long Line
Innovative handle converts to a flat line for anti-snag trailing -
- Information
- New Dog Accessories & Toys
- Non-stop dogwear A22
Travel quest dog carrier
Lightweight travel carrier for dogs, converts from backpack to carry mode. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Non-stop dogwear A22
Trekking line harness CLIP’N™
The solution for dogs that are sensitive to harnesses going over their head. -
- Information
- New Pet Care Products
- TropiClean Pet Products J15
TropiClean Papaya 2in1 Grooming Range
THIS FORMULA RUNS THE PACK!! Cleans and Conditions in 1 Wash! -
- Information
- New Dog Treat Products
- Play9 B17
Tuki's® Treats
UK-made, premium air-dried treats with complete ingredient transparency. -
- Information
- New Dog Accessories & Toys
- Dicky Bag Ltd B4
Twin Treat Bag
No spill quick access treat bag, seperate high & low value or poo bags, ball etc -
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- New Dog Accessories & Toys
- Ugoo Pets R14
Ugoo Pets Oval Cuddler Sofa bed
Luxury oval sofa bed with plush bolsters and premium support -
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- New Pet Care Products
- VETIQ A30
VETIQ Advanced Antiseptic Ear Drops 150ml
VETIQ Advanced Antiseptic Ear Drops dissolve wax, remove debris, reduce odour. -
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- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Hairball Relief 5x15g
VETIQ Healthy Lickables Hairball Relief reduces hairballs naturally and supports natural digestion -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Joint Care 5x15g
VETIQ Healthy Lickables Joint Care supports healthy joints & flexibility -
- Information
- New Pet Care Products
- VETIQ A30
VETIQ Healthy Lickables Urinary Care 5x15g
VETIQ Healthy Lickables Urinary Care supports healthy urinary function in cats. -
- Information
- New Dog Treat Products
- Inspired Pet Nutrition F30
Wagg All Day Breakfast Yoghurt & Berry Bites
Love at first bite, these breakfast-inspired treats are bursting with berries! -
- Information
- New Dog Food Products
- Waita Pets I50
Waita Freeze Dried Complete Dog Food
Single protein formula. 99%+ real meat. Freeze-dried for optimal nutrition. -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE BOOST Wet Recipes
Expertly crafted wet recipes with targeted health benefits & great flavour -
- Information
- New Cat Food Products
- Whimzees / Wellness CORE Q31
Wellness CORE Cat Treats
More than a treat, delivering irresistible taste and added wellbeing benefits -
- Information
- New Dog Food Products
- 01/10/2025 Q31
Wellness CORE Puppy Ocean
Puppy recipe with single-source fish protein and DHA for healthy development -
- Information
- New Grooming Products
- WildWash P30
WildWash Ranch Dog Shampoo – 2-in-1 Natural Shampoo & Conditioner 250ml
Perfect for muddy dogs—cleans, conditions and soothes naturally. -
- Information
- New Dog Food Products
- Wilsons Pet Food L10
Wilsons Rebranded Fresh Dog Food
Nutritious and gently steamed Fresh Dog Food with a brand new look -
- Information
- New Dog Accessories & Toys
- Pawelier G70
WinterCore Down Jacket
90% white duck down insulation for reliable warmth in temperatures down to -20°C -
- Information
- New Dog Accessories & Toys
- Wuffable NS14
Wuffable Awareness Travel Mat
Foldable & comfortable. Hi-vis messaging so dogs can settle safely in public -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Awareness Lead Extenders
Independently strength-tested. Lightweight and useable with most leads. -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Awareness Lead Sleeves
Attach to any lead - speaks volumes from a distance. Wide range of messaging -
- Information
- New Dog Harnesses, Leads & Dog Wear
- Wuffable NS14
Wuffable Hi-Vis Dog Awareness Vests
Comfort and quality tested by thousands of working dogs - now made for pet dogs.
PATS 2025 New Product Showcase winners!
