10 brands you must see at PATS 2026
From lobster-led pet food and GPS trackers to Mr Men Little Miss toys and Yorkshire-grown hay, PATS 2026 is packed with products set to grab the attention of pet retailers. Here are 10 brands for visitors to put on their must-see list.
The countdown is well and truly on. With PATS 2026 opening its doors at the NEC Birmingham on Sunday, September 27, anticipation is building for what promises to be one of the biggest gatherings of pet professionals the UK has seen for years.
With more than 425 exhibitors and over 600 brands represented plus thousands of products and plenty of new ideas to discover, there will be no shortage of inspiration for retailers and buyers.
But where should you start?
We’ve picked out 10 brands – from premium pet lifestyle products to innovative nutrition, technology and toys – that are definitely worth seeking out during the three-day show.
Cloud7 – Stand E31
Luxury meets practicality.
German brand Cloud7 specialises in premium dog clothing and beds, combining sophisticated design with products built around the real needs of dogs. Whether they are big, small, energetic or laid-back, Cloud7 believes every dog deserves products that work as beautifully as they look. With function at the heart of every design, the result is a collection of stylish, durable products made to last.
Scamp & Paw – Stand A19
Fancy a lobster for lunch? Your customers’ pets might!
Scamp & Paw is making waves as the world’s first lobster-led pet food brand. Made in the UK using responsibly sourced Norway lobster, its Everyday Lobster Kibble for Dogs and Cats is naturally rich in lean marine protein, Omega-3, vitamins and minerals. It’s certainly one to look out for if you’re searching for something a little different for the pet food shelves.
BullyBillows – Stand O12
Camouflage is getting a colourful makeover.
The new Camouflage Range from BullyBillows combines rugged performance with eye-catching style. The lightweight dog accessories come in Pink Camo, Green Camo, Bubblegum and Lightning. Designed to blend into the great outdoors while standing out everywhere else, it’s a range made for dogs – and owners – who like their walks with a little attitude.
Ferplast – Stand B74
For birds that deserve a home from home.
Ferplast understands that a cage is much more than just a cage. Its extensive range is designed to provide feathered friends with a safe, comfortable environment while meeting the different needs of bird owners. Visitors can discover the latest solutions for creating happy, healthy spaces for pet birds.
Flexi – Stand J40
A name that needs little introduction.
More than 50 years after inventing the retractable leash, flexi remains a major force in the pet accessories market, with its products available in more than 90 countries. The brand continues to focus on innovation and, at PATS, visitors will have the chance to get a first look at its latest creations.
Rosewood Pet Products – Stand O30
Mr Men Little Miss is coming to the dog park!
One of Britain’s best-loved character brands is making its debut in the UK pet products sector – and Rosewood Pet Products will be bringing a sneak preview to PATS. Rosewood is launching a collection of nine Mr Men Little Miss dog toys, following its new partnership as the exclusive UK pet products licence holder. The collection arrives in January 2027, giving retailers at PATS an early opportunity to discover the colourful new range.
Hunter Pet – Stand F66
Where quality and style go hand in hand.
Hunter Pet creates high-quality dog accessories and pet supplies designed to enrich the lives of pets and their owners. With an emphasis on dependability, loyalty and partnership, the brand combines quality, comfort and style while keeping an eye on sustainability. Make sure you check out its latest collection of quality leather products at PATS.
Petloc8 – Stand R15
Because sometimes you really do need to know where the dog has gone!
Petloc8 is bringing smart technology to pet safety with lightweight, waterproof GPS trackers designed to help owners keep tabs on their dogs and cats. The trackers offer real-time GPS, Wi-Fi and Bluetooth positioning, geofencing alerts, location history and global connectivity through an embedded eSIM. For retailers looking to tap into the growing world of connected pet technology, this is one stand worth finding.
RIO – Stand J2
A colourful world of nutrition for birds.
Inspired by the vibrant world of birds, RIO offers a range designed to support health, wellbeing and natural behaviour. Its products include complete feeds, specialised diets, treats, vitamins and supplements, using carefully selected natural ingredients.
Trusted by bird owners and breeders, RIO combines balanced nutrition with innovation – making it a brand worth checking out for retailers looking to expand their birdcare offering.
HayDay – Stand A38
Grass has never been so exciting!
HayDay is on a mission to make sure small pets get the very best hay – and it all started with two brothers and a serious appreciation of grass. Tom and Mike, self-confessed ‘grass enthusiasts’, didn’t want small pets to miss out on the farm’s delicious Yorkshire-grown hay. So they tweaked their grass mixes to create nutritious products specifically suited to the dietary needs of small pets.
From premium dogwear and innovative pet food to bird nutrition, smart technology and character toys, these are just 10 of the brands bringing something special to PATS 2026.
And with more than 425 exhibitors waiting to showcase their latest products, there will be plenty more discoveries to make when the show opens at the NEC Birmingham from September 27–29.
PATS 2026 will once again be co-located with BETA International, the leading equestrian trade exhibition, taking place on 27–28 September 2026. Retailers and buyers will be able to visit both events with a single registration, giving BETA International visitors access to PATS and vice versa.
Visitor registration is open at https://bit.ly/4aLE1Hp with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk
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Notes to Editors:
About PATS (Pets & Aquatic Trade Show)
PATS is the UK’s premier show for the pets and aquatics trade and sees thousands of brands launch new products and do business over the three-day event. PATS 2025 Photos & Highlights
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