The working range has been formulated to offer complete nutrition at an affordable price point. It provides a tailored blend of quick and slow-release sources of energy to sustain dogs, combined with optimised protein levels to maintain muscle mass. The range has 4 different recipes with different protein sources, and the added benefit of being VAT-free.
The mid-tier range focuses on different life stages, offering grain-free, senior and puppy options. These products are hypoallergenic, nutritionally complete, and balanced, enriched with vitamins and minerals.
Finally, the premium range has been designed to help optimise a dog’s health and well-being. This range offers complete, balanced, and hypoallergenic options in a variety of flavours with both grain-based and grain-free to choose from. Each product is enriched with vitamins, minerals and nutrient-rich herbs and botanicals, whilst adding no artificial colours or flavours.
This range of diets contains prebiotics to help aid digestive health, Glucosamine, Chondroitin & MSM to help maintain healthy joints and Beta-Glucans & Vitamin E to help support a healthy immune system, all carefully wrapped inside a tasty stock to make each product both a delicious and healthy choice.
Each retail partner can be offered in-store support and a dedicated sales representative throughout their sales journey with Cranswick. Cranswick can provide the tools, guidance, and dedicated support to ensure the ranges stands out on shelves and captures consumer attention at the crucial point of purchase.
With over 50 years of heritage in pet nutrition, Cranswick Pet Products brings a wealth of expertise to the premium dog food market. Acquired by Cranswick plc in January 2022, our Lincolnshire and Nottinghamshire -based facilities combine time-honoured knowledge and cutting-edge manufacturing capabilities.
Launching in August 2025, if you require any information or want to get in touch, please email
