Earth Animal to unveil new No-Hide® products and refreshed plastic-free range at PATS 2026
Earth Animal, the pioneering pet wellness company behind No-Hide® Chews, will join its exclusive UK distributor, The PetFellas, at PATS 2026 stand D16, taking place at the NEC Birmingham from 27–29 September.
Visitors will be among the first UK retailers to discover two new No-Hide® flavour ranges, see the complete refreshed collection in its new plastic-free packaging and experience how the brand can be brought to life in a retail environment.
Two delicious new No-Hide® flavours
Leading the new-product line-up is No-Hide® Grilled Cheese, an exciting new permanent addition to the UK portfolio.
Making its trade debut at PATS, Grilled Cheese will be available in three popular formats:
- Small No-Hide® Chew
- Medium No-Hide® Chew
- No-Hide® STIX 10-pack
Earth Animal will also unveil No-Hide® Festive Feast, a seasonal recipe created to give pet parents a special way to include their dogs in the celebrations. Festive Feast will launch in the same Small, Medium and STIX 10-pack formats.
PATS will be the first trade showing for both new ranges, and retailers will be able to place orders with The PetFellas at the show. Exclusive PATS offers will also be available to visitors on stand D16.
The original alternative to rawhide
Created by Earth Animal as a more wholesome alternative to traditional rawhide, No-Hide® combines long-lasting chewing satisfaction with thoughtfully chosen, recognisable ingredients.
No-Hide® is veterinary-formulated, highly digestible and made from real-food ingredients rather than animal hide. The chews contain no rawhide, bleach, synthetic chemicals or unnecessary fillers and are carefully baked to create the firm, satisfying texture dogs love.
The result is a premium chew that gives retailers a clear and compelling story to share with pet parents looking more closely at the ingredients, quality and provenance of the products they choose for their animals.
The complete refreshed range
PATS 2026 will be the first time Earth Animal has presented its entire refreshed UK No-Hide® collection together.
Alongside the new Grilled Cheese and Festive Feast launches, the stand will feature the core No-Hide® range in Chicken, Beef, Salmon and Peanut Butter.
The permanent range will include:
- Small, Medium and Large rolls in new shelf-ready packaging
- Small and Medium rolls in 2-pack multipacks
- STIX 10-packs in new counter-display cases
The refreshed range combines plastic-free packaging with clearer, more consistent presentation across flavours and formats. The new shelf-ready cases have been designed to improve visibility, simplify replenishment and help retailers create a stronger and more cohesive No-Hide® presence in-store.
See No-Hide® in a real retail environment
The PetFellas will present No-Hide® in a retail-style environment on stand D16, allowing buyers to see how the complete range could work within their own stores.
Visitors will be able to explore different ways to organise the flavours and formats, see the new shelf-ready packaging in action and discuss the merchandising options available to support their individual store size and layout.
The stand will also showcase Earth Animal’s new premium point-of-sale displays. Constructed from durable birch plywood, the fixtures are designed to remain in-store and support the brand over the long term rather than being treated as disposable promotional material.
Printed headers, shelf-edge strips and supporting display graphics use paper and card instead of plastic, complementing the move to plastic-free product packaging.
Will Baggaley, Managing Director of International Business at Earth Animal, said:
“PATS is the perfect opportunity to show retailers how much the No-Hide® range has evolved. We have exciting new products in Grilled Cheese and Festive Feast, but the bigger story is the complete proposition: a distinctive, trusted chew range, refreshed plastic-free packaging and high-quality merchandising designed to create a real destination in-store.
“We are looking forward to welcoming retailers to stand D16, introducing them to the new products and showing how Earth Animal and The PetFellas can support the long-term growth of No-Hide® in their businesses.”
Supporting UK pet retailers
Earth Animal appointed The PetFellas as its UK distribution partner in 2025, bringing together Earth Animal’s pet-wellness heritage and product innovation with The PetFellas’ focus on independent retailers, customer service and long-term category growth.
Founded in 1979 by Dr. Bob and Susan Goldstein, Earth Animal has spent more than 45 years developing thoughtful alternatives for pets. The family-owned company is a certified B Corporation and is best known internationally for its award-winning No-Hide® Chews.
Gerard O’Mahony, Director at The PetFellas, said:
“PATS gives retailers the chance to experience No-Hide® as a complete in-store proposition rather than simply seeing individual products. Our team will be available throughout the show to discuss the range, merchandising support, ordering and how we can help new and existing stockists make the most of the brand.”
Retailers are invited to visit Earth Animal and The PetFellas on stand D16 to discover the new launches, explore the complete refreshed range, take advantage of exclusive PATS offers and register their interest in becoming an Earth Animal stockist.
Learn more about Earth Animal and No-Hide® or explore the Earth Animal range exclusively available from The PetFellas.
To open a trade account or register your stockist interest, visit The PetFellas registration page, email
