Excellence, Innovation, and Award-Winning Support: Why Pedigree Wholesale is the Ultimate Destination at PATS 2026
For independent pet retailers, trade shows are more than just a networking opportunity; they are a critical venue for sourcing the next generation of best-sellers, optimizing supply chains, and locking in margin-boosting promotions. Standing at the forefront of this year’s exhibition is Pedigree Wholesale, a trusted distributor that continues to redefine what it means to partner with the independent pet trade.
Pedigree Wholesale arrives at PATS 2026 with an incredible accolade under its belt: having recently been crowned 'Wholesaler of the Year 2026' at the PPM Retailer Recommended Awards. In an industry as competitive and fast-paced as the UK pet market, this award is particularly meaningful because it is voted for by the retailers themselves. It serves as a direct reflection of the trade’s trust in Pedigree Wholesale’s commitment to stock availability, efficient delivery networks, and outstanding customer service.
Transforming the Shop Floor: The Pedigree Wholesale App
Time is the most valuable commodity for any independent retailer. Between managing staff, assisting customers on the shop floor, and maintaining displays, the administration of stock-taking and ordering can easily eat into the day.
At PATS 2026, the team will be demonstrating the Pedigree Wholesale App: the easiest and fastest way to order stock. Designed specifically with the busy shop floor in mind, the app transforms a time-consuming chore into a seamless, highly efficient process. Retailers can utilize built-in barcode scanning technology straight from their mobile devices, allowing them to instantly replenish stock as they walk the aisles of their own store.
Showcasing the Best in Show: Premium Brands and Unmissable Launches
A distributor is only as strong as the brands it champions, and at this year’s show, Pedigree Wholesale is pulling out all the stops. The stand will feature product launches and range expansions from some of their best-selling brands.
- Animal Instincts will be debuting an exciting array of new products. From innovative plush toys designed for varied play styles. These new additions are engineered to be visually appealing, and margin-friendly, making them perfect for eye-catching till-side displays or dedicated feature bays.
- Nature’s Deli will be unveiling new additions to their popular natural treat lines. Formulated without artificial colours, flavors, or preservatives, these highly digestible offerings provide retailers with the perfect solution for the increasingly health-conscious pet parent seeking everyday premium nutrition.
- Hurtta: As outdoor adventures with dogs become a year-round lifestyle for many UK owners, the demand for high-performance canine apparel is surging. Hurtta, the Finnish experts in all-weather dog gear, will be showcasing their latest apparel and accessories. Featuring advanced ergonomic designs, sustainable materials, and durability, Hurtta allows independent retailers to confidently capture the premium outdoor segment.
- Pawtential: highlight of the stand will be the Pawtential collagen chew range. Collagen has rapidly become a buzzword in pet health, renowned for supporting joint care, skin, and coat health while providing a satisfying, long-lasting chew. But Pawtential isn't just another chew on the market- it arrives at PATS having just won the PPM Retailer Recommended Award for 'Must Stock Product of the Year' 2026. This award-winning status provides a great selling point for retail staff, guaranteeing consumer interest and making it a genuine essential for your store's natural treat bar.
Make sure Pedigree Wholesale is at the top of your PATS itinerary. Come and discover why they are the reigning Wholesaler of the Year at Stand K10, explore the award-winning products shaping the market, and take advantage of the exclusive offers that will drive your store's profitability for the rest of the year and beyond.
