28th - 30th September 2025  |  NEC, Birmingham
29 Sep 2024

PATS 2024 New Product Awards revealed

PATS 2024 New Product Awards revealed
featured-image-caption

The winners of the PATS 2024 New Product Awards, sponsored by pbwnews, were chosen by a team of expert pet retailers, who arrived early at the show in order to make their choices from the record number of entries.

 

The panel judged more than 400 new products entered in the New Product Showcase, basing their decisions on criteria such as product innovation, design, quality, packaging, value for money and sustainability.

Judging took place on Sunday, 29th September and the judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were also pleased to see such a wide range of products and great choice for the consumer.

The Awards were presented to the winners at 4.30pm on Sunday by David Rees, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS 2024
New Product Award Winners (sponsored by pbwnews)

Cat Accessories & Toys
LickiMat Kitty
LickiMat (stand A10)

Judges said: It’s a fun product that will occupy cats for a long time, and is beneficial to pets in multiple ways. As well as having a great price point, it comes in clear and colourful packaging.

Cat Food Products
Cat: Happy Gut Yoghurt Squeeze
Frozzys (stand J40)

Judges said: Cats will love this great product. It’s the first cat yoghurt in the Frozzys range and is bound to be a bestseller. It has an eye-catching design and is well priced.

Dog Food Products
Dougie’s Pure Veg Blocks
Dougie’s Pets (stand E35)

Judges said: An excellent product for boosting the diet of fussy dogs. It comes in good-sized portions and is well priced.

Dog Treat Products
Pick N Mix Training Treat Pots
K9 Chew Co (stand K35a)

Judges said: This product is a clever idea and is very reasonably priced. It comes in fun packaging and has a good price point.

Dog Accessories & Toys
Tall Tails Animated Dog Toy Range
Kennelpak (stand B20)

Judges said: An absolutely brilliant toy with lots of different features to keep a dog entertained. It’s different from anything else in the market.

Dog Harnesses, Leads & Dog Wear
Halti Anatomy Harness
Company of Animals (stand G42)

Judges said: Another superb product from an innovative company. It is well made, has a colourful design and is well priced.

Small Animal & Bird Products
Happy Bird Bark Butters
Unipet (stand F80)

Judges said: A fun and innovative product with a unique design that’s sure to fly off the shelves.

Pet Care Products
POOZ – Worm Egg Counts for Pets
ScientifEQ (stand Q5)

Judges said: A simple but very effective product that is much needed. It has clear instructions, making it easy to use.     

Grooming Products
Tick Twister Clip Box 3 Piece
Tick Twister (stand K35b)

Judges said:  This is a handy and essential tool. It’s easy to carry at all times.

New Starter Zone Award
Make-Your-Own Dog Treats: Cheese & Super Seaweed
Dog & Bond (stand Q26)

Judges said: This is a novel treat kit with a good price point. It comes in recyclable packing and is hand-made in the UK. It has easy-to-follow instructions and comes with tempting flavours.

For more information contact Neil Pope at press@impact-exhibitions.com

Loading

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

Supporting Partners