Pet & Aquatics Trade Show (PATS) 2026 Returns to NEC Birmingham
The UK’s leading pet and aquatics trade show—the Pet & Aquatics Trade Show (PATS)—returns to the NEC Birmingham from 27–29 September 2026, bringing together the very best of the pet industry, aquatics, reptiles, and exotics sectors under one roof.
Following record-breaking exhibitor and visitor attendance in 2025, the show’s new organisers, Raccoon Media Group, have expanded the 2026 edition with new features, enhanced content, and international opportunities, making PATS 2026 an essential event for pet retailers, wholesalers, manufacturers, distributors, and buyers.
Whether you’re sourcing innovative pet products, discovering aquatics and reptile ranges, or building global trade connections, PATS 2026 is the must-attend UK pet trade exhibition.
What’s New at Pet & Aquatics Trade Show 2026
International Pavilion (New for 2026)
A major first for PATS, the International Pavilion welcomes global pet and aquatics brands, allowing overseas suppliers to collectively showcase products from their home countries. This creates exciting new sourcing and partnership opportunities for UK and international buyers alike.
Free PATS Show App
The complimentary PATS show app gives visitors:
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Full access to the event programme
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Exhibitor and product listings
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Smart networking tools to arrange face-to-face meetings with buyers and suppliers
Hosted Buyer Programme (with PetQuip)
Delivered in partnership with PetQuip, the Hosted Buyer Programme is designed for leading pet and aquatics manufacturers looking to expand their international reach, connecting them with high-value global buyers.
Drop-in Clinic by the Pet Industry Federation (PIF)
The Pet Industry Federation brings expert advice directly to the show floor. Attendees can access guidance on:
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Running a successful pet business
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Legal and compliance matters
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Animal welfare
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Customer service best practice
Popular Features Returning in 2026
New Starter Zone
Sponsored by Pet Product Marketing as media partner, the New Starter Zone showcases start-up and emerging pet brands, making it easy for retailers to discover new, innovative pet products in one dedicated area.
Aquatics & Reptiles Zone
A dedicated destination for aquatics, water gardening, reptiles, and exotics, featuring top UK and international suppliers unveiling their latest product launches and technologies.
PATS Awards 2026
The PATS Awards celebrate innovation and excellence across the pet and aquatics industries, including:
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New Product Showcase & Awards (sponsored by Pet Business World News)
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Aquatics, Reptiles & Exotics New Product Showcase
Winning or being shortlisted provides invaluable industry recognition, increased visibility, and global product promotion.
Industry Insight
Ian Reynolds, Event Director of PATS, commented:
“Through strategic, continuous improvement, PATS is driving exponential growth, and 2025 exceeded all ambitions. For 2026, we’re building on that momentum with new features and content that make the show even more valuable, immersive, and international. Buyers are increasingly drawn to the strength of British pet brands, product quality, and innovation showcased at PATS.”
Why Attend PATS 2026?
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Source innovative pet, aquatics, reptile, and exotic products
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Gain expert business insights
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Network with UK and international pet trade professionals
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Discover new brands and suppliers
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Grow your pet or aquatics business
Early exhibitor booking is strongly advised.
Stand & Sponsorship Enquiries
Contact Ian Reynolds, Event Director
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📞 +44 (0)203 931 1490
