28th - 30th September 2025  |  NEC, Birmingham
Loading
You're currently filtering by:
PowAir Launches Groundbreaking Pet Stain & Odour Destroyer Kit to Tackle Tough Pet Messes Naturally
PowAir launches its new Pet Stain & Odour Destroyer Kit, a powerful, plant-based solution for tackling pet messes and odours without harsh chemicals. The kit includes three full-size products for instant, long-lasting, and continuous odour control. Now available online and in select retailers, this launch also coincides with PowAir’s sponsorship of RSPCA Hull kennels — reinforcing its commitment to animal welfare and clean, safe environments.
PR Company Founder Named One of UK’s Most Influential Independents
Recognition honours bold thinking, client impact and outstanding contribution to the PR profession
Portable Cold Stores project for Cotswold Raw
Portable Cold Stores Ltd provides large cold room project for raw pet food specialist, Cotswold RAW
PATS attracts growing number of new exhibitors
PATS 2025 is attracting an increasing number of new companies eager to showcase their product ranges to a bigger and wider audience of UK and international buyers.
Power Your Pond with Betta Choice Solar Powered Pumps
The brand-new range of Betta Choice solar-powered pond and water feature pumps has arrived at J&K!
PATS supports Birmingham Dogs Home in 2025
PATS has announced that Birmingham Dogs Home will be its chosen charity for 2025.
PATS 2024 smashes attendance record
PATS has smashed all records with its first-ever three-day show at Telford in Shropshire, attracting its highest ever attendance figures since the event was launched in 2009. A total of 3,541 visitors – made up of retailers, buyers, groomers and industry professionals – came through the doors of the Telford International Centre in Shropshire, which was 52% higher than the previous record set last year.
PATS moves to the NEC Birmingham in 2025
The organisers of PATS have today announced that the exhibition will move to the NEC Birmingham in 2025. PATS 2025 – the Pet & Aquatics Trade Show – will take place in Hall 1 of the NEC from Sunday, 28th September to Tuesday, 30th September.
PATS 2024 New Product Awards revealed
The winners of the PATS 2024 New Product Awards, sponsored by pbwnews, were chosen by a team of expert pet retailers, who arrived early at the show in order to make their choices from the record number of entries. The panel judged more than 400 new products entered in the New Product Showcase, basing their decisions on criteria such as product innovation, design, quality, packaging, value for money and sustainability.
Pop Over to Tillymint Communications
Specialist pet industry marketing and PR specialist Tillymint Communications is encouraging PATS attendees to ‘pop’ over and say hello for a cool refreshing freebie at PATS this weekend.
Plus Product is GOAT
Karnlea is introducing a new goat milk product that combines prebiotics, probiotics and postbiotics - the first of its type to be launched in the UK and Ireland.
Power Pet Brands Ltd. Announces Sale of HOWND® to Pets Choice
Power Pet Brands Ltd., established in 2013, has agreed to sell HOWND® - the multi award-winning brand for dogs - to leading industry manufacturer Pets Choice. 
PATS 2024 set for biggest ever gathering of pet industry
So far, 331 companies, supplying pet food and accessories, pet grooming, aquatics, reptiles and watergardening, will be showcasing their products and services in front of what promises to be a record-breaking audience of buyers.
PATS 2024 smashes through 300 exhibitor mark
Stand space at the three-day show is almost sold out, with only two stands remaining, as UK and international pet companies get set to take over all four exhibition halls at the Telford International Centre.
PATS 2024 welcomes its 260th exhibitor– JR Pet Products
With still five months to go before the doors open, over 260 exhibitors have already been confirmed, with the final figure expected to reach well over 300.
PetQuip Awards 2024 Now Open for Entries
PetQuip has announced that entries are now welcome as the association’s prestigious awards are launched.
25 Results

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

Supporting Partners