28th - 30th September 2025  |  NEC, Birmingham
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Donald Cooke showcasing their ranges at PATS again! We are delighted to be able to showcase our own brands and those we exclusively distribute at PATS for a second year, after landing 2 Showcase Winner awards last year. We will be showcasing our K9 Chew Co range, which has now doubled in size to offer Bulk and Pre Pack Treats alongside our Antlers and Yak Chew ranges. We will also have Tick Twister, No More Plaque and our brand new Suteki Pond range on the stand along with a couple of new partners as well! Simon Lewis-Dale, Head of Business Development for Donald Cooke said “PATS 2024 was the best UK trade show I have been to for 20 years, it had a great buzz about it.  As well as winning the awards for Grooming Tool of the year for the Tick Twister 3 Piece Clipbox and Dog Treat of the year for our Pick n Mix Treat Pots we met lots of new and current customers, which is always the most fun part.  Moving to the NEX will no doubt increase the number of visitors and looking at the floor plan, its going to be packed with lots of current and new suppliers as well.  Having both the Beta and Aquatics shows on at the same make this a must for the trade”.
Spice Up Your Life – Karnlea Launches New Supplement for Dogs
Karnlea has expanded its natural pet supplement range with the launch of Pumpkin & Spice – a flavourful blend designed to support digestive health that can be used as a supplement or added ingredient to home-made treats.
Supreme is back at PATS
Supreme Petfoods is returning to PATS this year after an 11-year absence. The award-winning pet experts will be offering the UK pet trade its first sight of the exciting new Selective Botanicals range which has its official launch on 1st September. Supreme will also be showcasing Tiny Friends Farm dog treats which launched earlier this year. Supreme has long had a reputation for offering strong support for retailers and the team will be out in force and available to discuss category insights that can be actioned to grow sales. Find Supreme on stand M29.
Star billing for the new Aquatics Zone at PATS
The new Aquatics Zone – a dedicated hall for the key aquatics, reptile and watergardening exhibitors – will be one of the major highlights of the three-day PATS 2024.
SANA DOG will be showcasing at PATS 2024
Exciting news, Sanadog has officially launched in the UK. Our premium food, treat and chew brand manufactured by us in Europe, will be showcasing its range this September at PATS 2024.
See all the new product launches at PATS 2024 with 300 plus exhibitors
The first-ever three-day PATS will be hosted across the entire venue in all four halls, and will see the launch of the much-anticipated Aquatics Zone, where aquatics and watergardening companies will be exhibiting their products and services in one dedicated hall.
See the stars of Dragons’ Den at PATS 2024
Visitors to PATS 2024 – the Pet & Aquatics Trade Show – will get the chance to meet pet companies who have starred in the current series of BBC One’s hit programme Dragons’ Den.
7 Results

    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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