28th - 30th September 2025  |  NEC, Birmingham
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Fresh from the Sea - Karnlea Makes a Splash with New Doggie Dental Supplement
Karnlea is taking a bite into the booming dental care market with the launch of its latest product - a natural, seaweed-based powder that targets canine oral health while supporting coat, skin, and gut wellbeing.
From Bedroom Sewing Machine to Official Disney Collection
Pawsome Paws Boutique (PPB), the brainchild of founder Sophie Chesman, is returning to the Pet and Aquatic Trade Show (PATS) this year with their highly anticipated official Disney collection. Originally sold out, now fully restocked and available to trade. This achievement is just one of many highlights in the company’s journey from a modest home-based project to a recognised brand name in the pet accessory industry.
Free Creative Brief Guide for Pet Businesses
Paws for thought – that’s the advice from Tillymint Communications to pet businesses considering a rebrand or creative design project.
Feeding feathered friends made easy and affordable with CJ Wildlife’s new Lima Fat Ball Scoop & Feed
Bird care specialist brand, CJ Wildlife, has introduced a unique innovation designed to make feeding feathered friends easy and affordable, with the new Lima Fat Ball Scoop and Feed.   The clever feeder features a handy scooping device so that fat balls can be picked up and hung straight from a branch or bracket using the versatile combined handle and hanger.   Thanks to its compact design, the Lima Scoop and Feed is ideal for all types of outdoor spaces, from balconies and patios to large open gardens, inviting everyone to welcome more nature into their daily lives while caring for wildlife.   At just £ 2.99 each, the durable feeder can be paired with any of CJ Wildlife’s high-quality, energy-boosting fat balls. This nutritious, calorific feast will be especially popular in the colder months and during the busy breeding season, when garden birds need all the energy they can get.   Fat balls will attract a wide range of feathered friends, but when paired with this feeder, they will most likely be visited by smaller species such as tits, sparrows and finches.    As well as offering a quick and cost-efficient way to feed the birds, it can also be used to refill other fat ball feeders without creating any mess while avoiding the need to handle the food.   
4 Results

    We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

    Tom Gwilliam
    Sales & Marketing Director |  HugglePets

    I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

    Tina Quest
    Redpaw Pet Supplies, Devon

    At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

    Charlie Williams
    Joint Managing Director |  Canagan Group

    We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

    Cyril Geoffray
    UK & Ireland national Sales Manager |  Zoo Med
    We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
    Mark Warren
    Partner |  West Dorset Aquatics
    We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
    Toni Thornton
    Managing Director |  Four Oaks Pet Supplies, Scarborough

    It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

    Ben Windeatt
    Sales & Marketing |  J&K Aquatics
    I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
    Greg Van Praagh
    Head of UK |  RPFC Group

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