28th - 30th September 2025  |  NEC, Birmingham
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VETIQ® Launches Premium Joint Care and Calming Supplement Chews for Dogs
VETIQ® Unveils Premium Joint and Calming Supplement Chews for Dogs VETIQ®, a leading name in pet wellness, has launched two innovative supplement chews designed to support dogs’ joint health and emotional well-being. The new Joint Care and Serene Calming chews combine scientifically backed ingredients with a tasty, dog-approved roasted meat flavour—making daily health routines both effective and enjoyable. Perfect for health-conscious pet owners, these soft chews offer natural, non-invasive alternatives to traditional medications. With benefits like enhanced mobility, reduced anxiety, and strong consumer appeal, this launch presents a major opportunity for pet retailers looking to tap into the booming premium pet supplement market.
Not All Hypochlorous Products Are Made Equal
Leucillin [ loo - cillin ] nounLEU – Derived from leukocyte, scientific name for the white blood cellCILLIN –Gaelic name meaning "little warrior" 
Fresh from the Sea - Karnlea Makes a Splash with New Doggie Dental Supplement
Karnlea is taking a bite into the booming dental care market with the launch of its latest product - a natural, seaweed-based powder that targets canine oral health while supporting coat, skin, and gut wellbeing.
The PATS website now available in five different languages
To cater for the growing international interest in this year’s exhibition, PATS’ official website is now available in five different languages, including English. Buyers across Europe and beyond can now access www.patshow.co.uk in French, Italian, German, and Spanish.
National Pet Shop Day returns - Johnson's Veterinary Products unites with PIF and Bira to champion independent pet shops
Following the success of the first ever National Pet Shop Day in 2024, Johnson's Veterinary Products proudly announces the return of this landmark event on Saturday, 12th July 2025.
Better Together: Two Family Businesses Grow Together
April 14, 2025 – sera and Interpet are moving forward together into the future. Two strong family-owned businesses with a deep passion for aquaristics and fishkeeping are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts. This partnership sets new industry standards and brings numerous benefits to customers across Europe and beyond.
Interpet Ltd. Announces Strategic Business Realignment
Following a comprehensive review of market opportunities and long-term growth strategies, Interpet Limited a leading provider of pet and aquatic products, has today announced a strategic realignment of its business operations, effective from 1st July 2025. As part of this initiative, Interpet has entered into an asset purchase agreement with Sera GmbH, a respected leader in aquatic care and fishkeeping.
Spice Up Your Life – Karnlea Launches New Supplement for Dogs
Karnlea has expanded its natural pet supplement range with the launch of Pumpkin & Spice – a flavourful blend designed to support digestive health that can be used as a supplement or added ingredient to home-made treats.
What makes PATS so special to international visitors?
PATS 2025 is the perfect venue for international visitors to talk to UK-based manufacturers and suppliers and discover what’s new in the market for the forthcoming season. Sandra Wales is a buyer for the Animal House in Limassol, Cyprus, and a regular visitor to PATS exhibitions. She will be attending this year’s show where she hopes to find lots of new products for her clients.
Renewed boost to international interest in PATS
PATS 2025 is set to have a strong international presence at this year’s three-day event with a growing number of pet buyers and exhibitors from across the globe expected to attend.
Multiple brands on show at PATS 2025
Major companies are taking advantage of the opportunity to increase their stand space at PATS 2025 following the decision to move the exhibition to the NEC Birmingham, and as a result they will be showcasing multiple brands during the show in September.
WildWash Unveils Magic Mud: A Revolutionary 5-in-1 Natural Treatment for Dogs and Cats
WildWash, the trusted name in natural pet care, is thrilled to introduce its latest innovation – WildWash Magic Mud for Dogs and Cats. This luxurious 5-in-1 natural mud treatment is expertly formulated to de-shed, promote hair growth, ease muscle and joint discomfort, exfoliate, and detoxify, delivering the ultimate in pet skincare.
WoofPanion – Where Innovation Meets Sustainability
WoofPanion is a new company bringing a new twist to everyday essentials—even something as simple as poop bags can be innovative and truly eco-friendly. Our latest features, including Easy Tie-Ears, an Easy-Peel sticker, and an Easy-Thumb seal, simplify the entire process, making it more convenient and completely hassle-free.  
The Federation of Garden & Leisure Manufacturers says farewell to Amanda Sizer Barrett MBE
After over 40 years in the gardening and leisure industry (over 33 years of which have been as director general of Gardenex and PetQuip), Amanda Sizer Barrett will be retiring from the Federation on 31 March.
PATS attracts growing number of new exhibitors
PATS 2025 is attracting an increasing number of new companies eager to showcase their product ranges to a bigger and wider audience of UK and international buyers.
Visitor registration now open for PATS at the NEC
PATS 2025 – the Pet & Aquatics Trade Show – will stage its biggest ever show as it moves to its new home of Hall 1 of the NEC Birmingham. The three-day event will take place from Sunday, 28th September to Tuesday, 30th September 2025, with pet & aquatics retailers and garden centres being invited to register for free entry.
100 Results

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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