28th - 30th September 2025  |  NEC, Birmingham
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Nova Dog Chews Introduce Bone Broth and Sauce
Nova Dog Chews introduces new Bone Broth and Sauce products, which are 100% natural and rich in collagen, chondroitin, and glucosamine. These products support joint health and hydration, with Sauces available in Duck, Lamb, Chicken, and Beef, and Bone Broths in Moose, Duck, Chicken, and Beef. They are ideal as meal toppers or for making treats. The Sauces and Bone Broths offer significant health benefits and are perfect for picky eaters and dogs needing more hydration. For more details, visit novadogchews.com.
KENNELPAK EXPANDS DIAMOND PET FOODS PARTNERSHIP TO INCLUDE DIAMOND NATURALS RANGE.
KENNELPAK EXPANDS DIAMOND PET FOODS PARTNERSHIP TO INCLUDE DIAMOND NATURALS RANGE. Strengthens Kennelpak’s existing exclusive distributor relationship with Diamond Pet Foods to include Diamond Naturals as well as the Taste of the Wild range. Drives further growth of the booming natural pet food category. Further elevates Kennelpak’s portfolio, adding a mid-range natural and superfood pet food offering, alongside Taste of the Wild’s premium positioning. Kennelpak, the pet specialist wholesaler, brand owner and distributor, today announces an expansion of its exclusive distributor partnership with the world’s largest grain-free and natural pet food producer, Diamond Pet Foods.  The development of the relationship will see US-based Diamond Pet Foods supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK’s rapidly-growing natural pet food category.
Cardology Launch New Battersea 'Gotcha Day' Range
Read on to find out how Cardology's new 2024 additions to their national award-winning range make things fairer for independent retailers.
Leading suppliers book stand space in the new Aquatics Zone at PATS 2024
Leading UK and international suppliers have booked stand space in the new and exciting Aquatics Zone at PATS 2024. 
More than just a Store: National Pet Shop Day to celebrate services and solutions on the high street
When Johnson’s Veterinary Products surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would speak to the vet in order to remedy a pet’s flea issue, despite the majority stating they find pet shops and stores to be ‘knowledgeable’ and with an opinion that could be trusted.
See all the new product launches at PATS 2024 with 300 plus exhibitors
The first-ever three-day PATS will be hosted across the entire venue in all four halls, and will see the launch of the much-anticipated Aquatics Zone, where aquatics and watergardening companies will be exhibiting their products and services in one dedicated hall.
Johnson’s launches first-ever National Pet Shop Day
PATS 2024 exhibitor Johnson’s Veterinary Products has launched the first-ever National Pet Shop Day – an event to mark the ongoing contribution of pet shops within the local community and to celebrate their services, knowledge, and experience.
PATS 2024 smashes through 300 exhibitor mark
Stand space at the three-day show is almost sold out, with only two stands remaining, as UK and international pet companies get set to take over all four exhibition halls at the Telford International Centre.
KENNELPAK JOINS FORCES WITH US-BASED TOY AND ACCESSORY EXPERT, 3TBRANDS, TO LAUNCH BEST-SELLING TALL TAILS AND ORIGINAL TERRITORY BRANDS IN THE UK.
KENNELPAK JOINS FORCES WITH US-BASED TOY AND ACCESSORY EXPERT, 3TBRANDS, TO LAUNCH BEST-SELLING TALL TAILS AND ORIGINAL TERRITORY BRANDS IN THE UK. Introduces award-winning Tall Tails and Original Territory brands to UK market. Prioritises pet safety, as well as durability, thanks to 3TBrands’ 90-year heritage in manufacturing baby products, exceeding industry standards to create distinctive and compelling proposition. Enhances Kennelpak’s carefully curated portfolio, adding extensive toy and accessory product offer alongside existing food, treat and toy ranges. Drives growth for retailers in the thriving premium dog toy and accessory market. Kennelpak, the pet specialist wholesaler, brand owner and distributor, announces a distributor agreement with leading US-based premium pet products manufacturer, 3TBrands, to supply two of its best-selling, ultra safety-focused brands for the UK’s thriving dog toy and accessory category.
Introducing Custom-Cut Antlers: Find Your Dog's Perfect Chew Match.
Our innovative cuts – the Pizza Cut, Lollipop, and Flat Cut
PATS 2024 welcomes its 260th exhibitor– JR Pet Products
With still five months to go before the doors open, over 260 exhibitors have already been confirmed, with the final figure expected to reach well over 300.
KENNELPAK ESTABLISHES NEW PARTNERSHIP WITH PRIMAL PET GROUP TO DISTRIBUTE LEADING US BRANDS, HIMALAYAN PET SUPPLY AND YELLOW YAK, TO DRIVE FURTHER GROWTH IN THE UK NATURAL OCCUPIER DOG CHEW CATEGORY.
KENNELPAK ESTABLISHES NEW PARTNERSHIP WITH PRIMAL PET GROUP TO DISTRIBUTE LEADING US BRANDS, HIMALAYAN PET SUPPLY AND YELLOW YAK, TO DRIVE FURTHER GROWTH IN THE UK NATURAL OCCUPIER DOG CHEW CATEGORY. Brings together two pioneers and leaders in UK and US natural occupier dog chew category Drives further growth of fast-growing category Introduces award-winning Himalayan Pet Supply and Yellow Yak brands to UK market with new flavours Enhances portfolio to add mid and value product offer alongside Kennelpak’s existing award-winning YAKERS range Kennelpak, the pet specialist wholesaler, brand owner and distributor, announces an exclusive distributor partnership with leading US-based pet foods and treat manufacturer, Primal Pet Group, to supply two new brands for the UK’s fast-growing natural occupier dog chew category.
Renewed boost to international interest in PATS
PATS 2024 – the Pet & Aquatics Trade Show – is set to have a strong international presence with a growing number of pet buyers and exhibitors from around the world expected to attend the new three-day show taking place at Telford International Centre from Sunday 29th September to Tuesday 1st October.
Tillymint Communications has Excellence in its Sights
Marketing and Public Relations consultant Tillymint Communications has made the finals of a prestigious industry award – for the third year running.
Growth of Karnlea Range
From ‘fintastic’ fish flavour to pumpkin powder – Karnlea’s range of bone broths and complimentary supplements has more than doubled during the first quarter of 2024.
PetQuip Awards 2024 Now Open for Entries
PetQuip has announced that entries are now welcome as the association’s prestigious awards are launched.
100 Results

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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