The countdown to PATS 2026 is well underway, and visitors can now get ahead of the game with the launch of the official PATS Red Book – packed with exclusive show offers, new product launches and essential information to help them make the most of their visit.
The handy guide is designed to help visitors plan their time at the Pet & Aquatics Trade Show, which takes place at the NEC Birmingham from Sunday, 27 September to Tuesday, 29 September 2026.
With more than 200 exclusive show offers from exhibitors and over 450 new products being launched to the market, the Red Book is an essential planning tool for retailers looking to discover the latest innovations and secure some great deals.
It also features a full exhibitor listing, complete with stand numbers, together with a detailed floorplan to make navigating the show as easy as possible.
The PATS Red Book is now live online and can be viewed at isu.pub/Hm1Uqwl.
PATS 2026 will bring together more than 425 exhibitors and over 600 brands, including a host of companies exhibiting at the show for the first time.
Visitors can enjoy a packed programme of features and activities designed to provide inspiration, expert advice and valuable business opportunities. Returning favourites include the Aquatics & Reptile Zone, New Starter Zone and Grooming Zone, while new additions include the International Pavilion, Animal Encounters, Coffee & Connect, PIF Drop-In Clinic, Aquascaping and Hosted Buyer Programme.
PATS is once again being staged alongside leading equestrian trade show BETA International, which takes place in the adjoining Hall 2 at the NEC on Sunday, 27 and Monday, 28 September.
The co-location gives buyers an even greater opportunity to source the latest products and discover new suppliers across the pet, aquatics, equestrian and country sectors, all under one roof.
With so much to see, do and discover, the PATS Red Book provides visitors with the perfect way to plan their show experience and ensure they don’t miss a thing.
Visitor registration is open at https://bit.ly/4aLE1Hp with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk
